How to hold the gift business

In the 21st century, China's gift companies have transformed into modern high-tech enterprises. So what are the differences between these new enterprises in management and traditional enterprises?

In recent years, with the rapid growth of China's economy and the deepening implementation of the State's policy to optimize industrial structure, many traditional enterprises in China have been upgraded to modern high-tech enterprises. From the management point of view, from the former labor-intensive enterprises to today's technology-intensive enterprises, this is a severe test for managers. Can the managers of emerging modern gift companies adapt to this change?

Taking an etiquette gift giving website as an example, it is located in Xiamen, the first special economic zone in China, and has the geographical advantage of a traditional hometown of overseas Chinese. Compared with inland enterprises, it is easier to understand international market information and obtain international capital**. However, it is also a large number of preferential policies that the Chinese government has given to the SAR enterprises, especially the key supportive enterprises, to really make it a step-by-step development.

Of course, the national policy is an external cause, and the real internal cause is the managers of modern gift companies, who have advanced visions of strategic development, and management philosophies that are due to time. Judging from the development experience over the past years, website operators have always adhered to the following three important principles in the course of operating a business.

First, there are no backward companies, only backward products.

Compared with traditional enterprises, the first major feature of modern gift companies is to pay more attention to new product development. In today's increasingly fierce material market and increasingly fierce market competition, consumers are increasingly demanding products. Modern gift companies must face this reality, adhering to the attitude of respecting knowledge, respecting science, and courageously developing new product research and development.

Taking an etiquette gift giving website as an example, in recent years, the company has designed and developed digital gifts for young people according to the needs of different customer groups in the gift market, aimed at health gifts for middle-aged and elderly people, business gifts for business people, and targeted at couples. Valentine's Day gifts, accessories for women's accessories, gifts for men's watches and clocks, a total of 29 categories, more than 300 varieties.

Of course, there is also a gift gift network because of the emphasis on the development of new products and special business gifts. And got amazing gains. Up to now, the site has set a magical sales record of over one million yuan in gifts sold on a single day.

Second, there is no real market, only convenient channels

Many traditional gift companies often build a huge sales force and sell products in the gift market throughout the country. Although this approach is convenient for enterprises to obtain good results in the short term, due to too many sales links and high sales costs, consumers often can not buy excellent gifts of high quality and low price.

As a gift company for modern gift companies, it has abandoned the traditional market operation model. On the construction of e-commerce, it invested millions of yuan before and after, forming an international-oriented, door-to-door straight. The camp-style gift sales system enables consumers around the world to purchase satisfactory gifts at a lower price and at a faster rate.

Third, there is no real boss, only a real team

In the management mode of traditional gift companies, the boss is often the only one. In modern high-tech gift companies, the most important thing is not the boss but the talent team. Taking an etiquette gift giving website as an example, the team includes network programmers, system analysts, network artists, network operators, logisticians, gift researchers, gift dispatchers, market investigators, trade declarations, etc. A large and complex business talent system. These talented people are often socially scarce talents. They simply cannot find jobs. The reason why everyone can gather together in the big banner of the gift-giving ceremony is to have full confidence in e-commerce, and secondly, to be full of confidence in gift-giving gifts.

It can be seen that the third important issue in the management of modern gift companies is the management of real talents and real experts. Let these insightful and socially scarce talents “do not have to whip up their hooves” for the development of the company.

In summary, China is still in the initial stage of transition from traditional enterprises to modern enterprises. For the outstanding entrepreneurs, the key to taking this step is to learn more systematically the knowledge of modern gift enterprise management and eventually establish A system of modern gift enterprise management philosophy philosophy.