Water Love: The classic overflowing from a perfume bottle

Men and women are like two magnets - both attractive and competing. The gender war is a protracted war. In this war, both sides tried their best to make the Other person convinced. Undoubtedly, deadly hormones are the best weapons, and care for details is undoubtedly the trigger for charisma. Compared with men who like to use low voices and meticulous gentlemen to circle male landmarks, women’s equipment is meticulous. In their opinion, with a gesture of hand and a smile, both scores can be raised or lowered, and only the most popular equipment can achieve it. As a result, perfumes and costumes became two indispensable armor-levels--they were like two heartfelt guards, allowing women to raise the Queen's proud smile after the smoke and watching them pour under the skirts. The defeated.

When perfumes meet costumes, how confident are you to escape the heavenly net they laid?

From the Japanese designer Takada Kenzo's bottle of perfume out of the sea, floating in the sea, in the costume of the enchanting picture essays on a thick one, "Water Love" has long been transformed from a simple concept of clothing or perfume butterfly , find a balance in the double chanting of sight and smell.

"wearing a woman incense." This is Li Cun's interpretation.

Reporter: It is said that the name Water Love originated from a perfume.

Li Cun: Yes. Kenzo Water Love was originally a water-themed fragrance created by the Japanese designer Takada Kenzo. The pure and refreshing temperament of water shows women's tenderness and romance. Later, the designer took inspiration from the characteristics of Perfume, creating a Water Love costume brand with the same qualities.

Reporter: Do you think there is any special connection between Kenzo Water Love and Water Love apparel brand?

Li Cun: Shuizhilian clothing brand is the essence of the love, romance, and clearness of Kenzo Water, but when you experience the love of Kenzo, you need to close your eyes, smell it with your senses, and dress in water. Before you open your eyes, you will experience the surprises of each design detail. Both are aimed at blooming women's fresh and sweet qualities, but with slightly different manifestations.

Reporter: What kind of consumer groups is Water Love's brand positioning, why should such a group be the main consumer group?

Li Cun: Water Love's brand positioning is a consumer group aged 18-35. This age range is the most beautiful and most enjoyable time for women in their lives. Water Love gathers ideas from famous designers from Japan, Hong Kong and other places, and uses “Simple, Romantic, Innocent, and Beauty” as its main style. It is intended to display elegance in the ordinary and exquisite in simplicity. Emphasize the rich and varied charm of women in this age group. The aim is to create a pleasant image that matches a woman's blossoming age.

Reporter: As we all know, improving the cohesion of a team is crucial to shaping the brand image. What do you think is the key to building team cohesion?

Li Cun: I think that one must first do his job well before he can fully lead OTHERS. I always think that the right order is: to be a person, to do things, to be a company. One word I often talk about is: tea: In view of the fact that Longjing is a Longjing predecessor, it is for the people to tell and do things. Therefore, the character is the most important! One must continue to self-examination in practice, self-correction, by trying new things and identify the pros and cons, select the best and achieve self-improvement. Do yourself a good job and handle everything you have to do before you guide the team. Even if a person can't even master himself, it is irresponsible for the entire team to lead the team.

Reporter: What made you decide to join this team?

Li Cun: In the final analysis, it is due to fate. I have always hoped to have a brand with vigorous vitality and fresh development ideas. After I came into contact with water, I was attracted by its popularity, good development trend and diversity of products. These are indispensable for the continued development of a brand. After joining the team, I deeply felt the appeal of our company in terms of corporate culture and brand building capabilities. This made me decide to stay with the brand and grow together to witness the love of water on the big stage of the costume capital of Hangzhou. Wonderful interpretation. ”

Reporter: Why did you think of staying in Hangzhou International Garment City?

Li Cun: The decoration and environment here are very good and the service is excellent. In the future, it will become Hangzhou's largest wholesale clothing wholesale market. We hope that Water Love can take root in this city and develop its results.

Reporter: There aren't many young people like you at this age. What are your experiences in sharing with the undergraduates?

Li Cun: Many university students who have just left the school gate have a common problem. In fact, learning and sedimentation are very important when you have just started school and have not had any social experience. First of all, we must strive to cultivate our sense of responsibility, moral character, and knowledge. We must be down-to-earth and go step by step toward higher places. If you take a long time, you will suddenly realize that from quantitative change to qualitative change, you have already done it inadvertently.