Jade Business Enters Brand Chain Operation Era

Jade Business Enters Brand Chain Operation Era Chain management is a form of business organization and management system. It refers to a group of companies that operate similar products or services. They form a consortium in certain forms, carry out specialized division of labor under overall planning, and implement centralized management on the basis of division of labor. Management, combining independent business activities into an overall scale of operations to achieve economies of scale. Chain stores have been successful models such as McDonald's, KFC, Carrefour, etc. In China, their chain brands have long been formed in almost all areas such as clothing, restaurants, home furnishing, and real estate agents, and they are playing a leading role in their fields.

In the field of jewelry, there are many famous international chain brands. However, if we subdivide products, we will find that jade has not yet formed a nationwide professional chain brand. We can say this: For jade, it is the blue ocean in the jewelry chain. It can be described as Qian Jing. unlimited! Jade is not unfamiliar to the people of the country. It can be confirmed from the Confucian culture that represents China's thousands of years of civilization. Confucius said, "The man of the past is better than Deyuyu, warm and lustrous, benevolence; "It is not cheap but it is righteousness; righteousness is like falling, ritual is also", the people LOVE jade, pity jade, possession of jade, jade appreciation, Chuanyu, but because they do not understand the quality of appreciation and fear of buying jade, they urgently want the market to appear one Strong brand to trade with confidence.

Jadeware business has deep-rooted consumer culture and broad market prospects in China and even in Asia. Moreover, Jadeware stores have small operating risks, large returns, and high investment returns, but traditional jade merchants' rolling accumulation model has been difficult to adapt to the current market. Rapid development of demand. Mr. Dai Bingquan, standing director of the Guangdong Province jade jewelry gold and silver jewellery industry association, believes that: jade industry practitioners should abandon the idea of ​​single-handedness, and management of jade shops should give priority to joining. And a mature jade chain company, it often has four major secrets of success: large consumption base, in terms of jade market, the mid-range jade consumer group is far greater than the high-end jade, blindly high-end is leading to a dead end; brand department to join, Easy to copy quickly, for investors, the integrity of the brand is very important. Joining a good faith brand can not only achieve its successful business model, but also saves time and effort. It is the best way to start a business. The system has a strong core competition, and the jade franchise has gradually improved. When a customer chooses a company, it must consider whether the business model of the franchised brand is clear, whether the system is perfect, and whether it has core competitiveness.

Let's take a look at the chain business model of jade brand merchant Dai Yutang: Dai Yutang has built a comprehensive platform from jade mining, jade research and development design, processing and manufacturing, wholesale and retail, and brand joining for more than ten years. At the same time, Dai Yutang has successively developed nearly ten direct-operated stores throughout the country. Through brand promotion and advertising, it gradually fills up the two major problems of lack of business operations and lack of integrity in the industry. At the same time, it has also created three new cooperation models: “autonomous management, tracking service; municipal agency, joint management, cooperative operation, and full service”. According to each partner's own situation, they recommend different cooperation models, largely avoiding the risk of initial entrepreneurship in the jade industry.

What we are Happy to see is that in the jade market, many eye-catching traders have begun to realize the opportunity of the jade chain. Large jade dealers have been quietly in the jade chain layout, small and medium-sized operators have begun to choose to join the way to share a bowl of soup, in the future, large jade brand chain will rule this unfamiliar market!

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