Seven ways to create online advertising ideas

[China Glass Network] There are several creative methods for online advertising:

1. Unique quality

The content displayed by online advertisements often has unique qualities or functions, which allows consumers to truly perceive this. It is a more effective means and purpose for online advertising design. But in general, online advertising has a lot of limitations due to its file and size limitations. As long as you find the right performance method, the effect will be more effective.

2. The plot is vivid

Online advertising can be animated like a movie advertisement to express a certain plot. Advertisements with plots are easy to attract the attention and curiosity of netizens, gain a sense of identity, and achieve better advertising results.

3. The atmosphere is lively

On the Internet, emotional ads are more likely to provoke the desire of surfers to click. Designers create an atmosphere through color, text, images, composition, etc., so that the person watching the advertisement generates an emotion that allows people to accept and click on the advertisement, thereby accepting the service or product launched by the advertisement. .

4. Strong facts

Using this creative approach is to help consumers find out their motivation to buy goods and directly link the product to this motivation. Sometimes consumers don't feel the benefits that the product will bring to them, so it is necessary to emphasize some aspects of the product.

5. Brand affinity

Advertising can sell the products behind the product together when selling the product, that is, use the company's prestige to let consumers have confidence in the product. However, due to the differences between the various media, there must be characteristics when communicating the same information. In online advertising, excessive branding of the brand will reduce the curiosity of netizens and thus affect the click-through rate. In this regard, we should pay attention to it.

6. Cultural richness

China is a country with a long history. The ancient cultural traditions of thousands of years have shaped the values ​​and aesthetics unique to the Chinese. Applying this feature to the web is both familiar and fresh, and always works well. 

7. Interests are attractive

This means telling netizens in online ads that clicking on this ad will get other benefits besides product information, and will lose if clicked. Because clicking online advertising requires netizens to pay time and economic cost, it is very important to give them a feeling that they will gain something without losing. Usually expressed as "award", "rite", or "free" and so on.

Using the benefit effect, increasing the opportunity value of advertising is an effective way to improve the click rate of advertising.

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