Astarton Men's Brand Center Tan Tao talk about brand dreams
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"Oh, you give me strength to grow / brave heart plug wings / sweat brave to fly / Oh, you give me strength to grow / dream for their applause / responsibility to cohesion strength / brand achievement dream ... ... ", had not yet entered the Aston Hall, I heard such a inspirational song. According to Astrid's staff, this is the song of their business, and the lyrics are made by the manager Chen Tao of the brand center. Surrounded by the media, where flash is concentrated, our reporter found a laughing manager Chen Tao. Astand Men's Brand Center Chen Tao Reporter: "Responsibility Cohesion Brand Dream" This song's words are said to be made by you. You can talk about why you want to make this song, and your creative inspiration comes from Office? Chen Tao: Well, these two are lyrics from our Astrodun inspirational song Dream. Corporate culture is the soul of the enterprise, and corporate song is an important medium for corporate culture. Asaston rapid development in recent years, the growing size, then as a cohesion of the people inside and outside the brand image of the corporate inspirational songs, it is necessary to be formed. However, we originally planned to invite a professional creative company to build a corporate song, but considering that they are not familiar with our company, so the part of the lyrics is still responsible for me. As a witness to Aston's growth, I have a deep feeling. Therefore, from an employee's point of view, I hope that being a lyric can resonate with all Aston people. We all come from different places with mutual aspirations and hopes to help each other grow. Our average age is 23 years old, so a group of young people have dreams, aggressiveness and responsibility. They meet in Ashton to realize their own worth of life. Looking back on the days of working with them, my inspiration continued to emerge. Reporter: For this time to participate in the thirteenth session of Jiangsu International Fashion Festival, your company has done what preparation? Chen Tao: We Ashton from the date of determination of the exhibition, on the show attach great importance. We also set up a preparatory work organizing committee, the organizing committee is divided into: brand planning group, product display group, exhibit preparation group, etiquette reception group, reception group and logistics support group. Taking into account every aspect of the exhibition, every detail, the work will be divided into layers, the responsibility to people. This exhibition, our exhibition hall reached 300 square meters, the area is twice the previous show, and the latest decoration style, classic black and white with a wise blue, giving a generous, steady visual enjoyment. At the same time, we also organize hundreds of employees to visit, invited more than two hundred partners to witness Astrodon's wonderful debut in this festival. Reporter: We just learned that Aston was selected as one of the top 30 self-owned brands in Jiangsu apparel (home textiles) in 2011. First of all, we would like to congratulate you on your sharing with the brand we have acquired in recent years. Achievements? Tao: Thank you! We are very honored and very delighted to have been selected as one of the top 30 self-owned brands of Jiangsu Apparel (Home Textiles) in 2011. This shows that our efforts in these years have been affirmed by our recognition and leadership. We will continue to promote Astrid Dare to break dare spell, for the spirit of innovation, towards the "become a modern, international large-scale garment industry group," the development of vision forging ahead! In recent years, Ashton has done some work in brand building, especially in 2010 is the year when our brand is ready to take off: Has become the governing unit of Changshu Textile and Apparel Association, member units of Jiangsu Entrepreneurs Association and Jiangsu Provincial Garment Association governing units; in the Beijing Great Hall of the People won the 2010 Brand China Gold Prize - China's top ten men's brand, at the same time as the only clothing business representatives to attend the brand China Fashion Forum Forum; appeared in the twelfth Jiangsu International Fashion Festival . In March this year, held in the Great Hall of the People's Ardenden men's strategy conference, and participated in the 19th China International Clothing & Accessories Fair, May 2011 won the Chamber of Commerce in 2011. Model enterprises selected "Best Innovation Award" in August by Invited to attend the opening ceremony of the Fifth China Brand Festival, and once again won the "Brand China Gold Award." In addition, Ashton has invested a considerable amount of resources and energy in brand image, terminal building and branding. Our pace of development has never stopped and will continue to move forward ...... Reporter: Then you can disclose Ashton in the next few years in branding plan? Chen Tao: Currently the market is highly competitive, especially in the field of apparel and consumer products, has been transformed from product competition to brand competition, therefore, to develop a practical brand strategy is essential. Next in branding, our focus is to launch the latest brand image of the terminal as soon as possible, and strengthen the soft cooperation with the media, the concept of our business, our advanced business model truly conveyed to consumers, to convey to us Franchisee, investor. At present, our market is mainly concentrated in East China, then we will choose the relevant local TV advertising, then we also consider looking for an image suitable for Astro Brand spokesman, I believe in the near future will show the vast number of consumers Ashi Dayton new overall image!