Where pocket brand children's clothing, teach you how to deal with inventory?
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At present, apparel companies are invariably tired by the inventory, under normal circumstances how the business inventory, reduce risk? A boss said: dealing with inventory should say "fast, relentless, prospective" three words, you know, the money back is the profit. Although there is a certain truth, but there is a problem, how to deal with? In the production of a serious surplus today, discounted calls everywhere, dealing with inventory is often one-way, discount bargain, it will inevitably affect the overall image of the brand and the price system, reduce customer loyalty to the product, do not discount it, the apparel products too easy to fall behind Outdated, on the depot will only become more and more devalued, and finally into a pile of waste cloth. At present, the main methods for handling inventory of garment enterprises are as follows: setting up a special sale store or setting up special sale stores in a large shopping mall. Some major cities in the major shopping malls are generally set up special stores for some brands special sale of goods in order to attract customer sentiment. Sale sales of many brands even exceed the sales of regular priced products. Chinese people's wallet, after all, is not so drum, so the special brand product market is still quite big. Some consumers have also formed this kind of spending habits, not discounted do not buy. Second, as a promotional gift to the customer dealer this method can stimulate the dealer to purchase more, as a channel reward a more effective means, but if not properly managed, likely to cause the dealer to arbitrarily sell off special products, thus affecting the brand image , Moreover, the existence of too many specials, but also will inevitably affect the dealer sales of regular priced goods. Third, change the trademark into other brands to sell This is a better way to deal with inventory, can effectively reduce the special deal damage to the brand image, but it also brings a lot of management on the difficulty, and, after all, the inventory of unsalable goods, Change the trademark can not be sold out is unknown. Moreover, consumers also suspect the existence of counterfeit trademarks, the original brand there is a certain impact. Four conversion distribution channels, take the wholesale market There are many brands to sell, on the one hand to take the Dazhong shopping malls, stores selling sales channels, on the other hand they go to the wholesale market, and the product price difference is relatively large, which is also their business Strategy, some older models are relatively unsalable models to lower prices from the wholesale market out, while the monopoly system is to maintain a relatively stable price, establish the overall image of the brand, because the face is different levels of consumer groups, the surface It seems that the impact on the brand is relatively small. However, the brand's overall image and price system is easy to disorder, but also easily lead to conflicts between shopping malls and wholesalers. Five in the store as a special offer to attract customers. The vast majority of garment enterprises do not have the strength is not willing to go to another opening sale market, usually in the main store decorated floats, sales of specials. This approach, in fact, is very contradictory, the direct impact on the image of the main store, people have doubts about the price of the brand. In this way, finally accumulated a little brand effect, often by the special activities of the diluted. However, many brands are using this approach, the general business also attend to consider so much. Six exported to underdeveloped countries. Such enterprises often need greater sales of energy, have good export experience and ability. Or with foreign trade companies have good relations of cooperation. The vast majority of garment enterprises do not have the ability to export. Therefore, this method can only be adopted by a few large enterprises.