Taiwan Jiechang jacquard fabrics show women's elegance

On June 20th, at the "2011 Taiwan Excellence Enterprise Quality Award Ceremony" held by the China Taiwan Association of Advanced Products, the fabrics of AMITI Jiechang International Development Co., Ltd. won the "Taiwan Excellent Enterprise Quality Award". As early as the beginning of the year, at the China International Textiles & Accessories (Spring-Summer) Expo Beijing Exhibition, the fabrics produced by the Taiwanese company defeated multiple competitions with its green environmental protection concept, dazzling colors and changing patterns. Opponents became the only manufacturer of jacquard fabrics exhibited at the Frankfurt Fabric Fair. The fabrics produced by AMITI Jiechang International have left a very deep impression on many buyers and customers, but they are unfamiliar with the company's brand. Today, the author deliberately walked into AMITI's Jiechang International and went deeper into its more authentic side.

Taiwan's fine fabrics are actually in Taiwan. People in the textile and clothing industry have almost heard of AMITI's name. It was founded in 1995 and headquartered in Taipei. It is a collection of development, design, production and sales. Haute-women's specialized knitted fabrics, plain weaving fabrics, and high-grade jacquard fabrics are all professional fabric companies. The self-preparation rate of products exceeds 90%. The company produces high-quality multi-woven fabrics, knitted haute couture jacquard fabrics and stylish window screening fabrics every month. In 2009, AMITI Jiechang International purchased several advanced production equipments from Italy, established a factory in Jiechang, expanded the scale of production, and laid a solid foundation for going out of Taiwan and going to the world in the future.

Since its inception, AMITI has been insisting on its unique design, quality improvement, sensitive management and the most intimate services. It has produced a batch of batches of products that are both stylish and have market competitiveness. The leading position of China's Taiwanese textile fabric market, the product has won great trust and satisfaction from many famous Taiwanese garment enterprises such as Qiwei. Not only that, because of long-term success in many projects such as commodity advantages, brand characteristics, business philosophy, market position, and service methods, it has won the trust and love of consumers, and AMITI has just won the "2011 Taiwan. The "Excellent Enterprise Quality Award" is also the biggest affirmation of the market.

Focus on high-end women's jacquard fabric It is understood that the jacquard series produced by AMITI Jiechang International is divided into knitting, woven and other types. The design team composed of a group of young and outstanding designers analyzes market demands and popular development trends with keen observation power. , Using popular colors, designing and transforming natural landscapes and geometric figures into realistic or freehand styles, fully combining the structural features of fabrics, textures, weaving techniques, and the use of fabrics, etc., using a single pattern or a continuous pattern to design a variety of colors Also has a unique function of the fabric.

Leading the team to design a textile fabric designer Teresa with a rich cultural heritage is also unusual. She studied in Japan in the early days and has always had a keen interest in Oriental culture. The original design concept came from watching cherry blossoms in Japan and seeing cherry trees blossoming and colorful. The pink petals fluttered like snow and it was so beautiful. The scene deeply impressed her. Teresa told the author that since then, she has secretly determined that she must combine this beautiful scene into a fabric pattern that embodies femininity and transforms it into a jacquard fabric that is suitable for women of all ages to exhibit their unique and noble beauty. .

In addition, AMITI is committed to the fabric material. Combining Taiwan's rich seafood resources, AMITI's fabrics are made of high-grade chitin and TENCEL cotton, not only natural and environmentally-friendly, but also in line with the concept of modern people's green life. The watery side of women is also a perfect visual representation of the beautiful body curves of women. More importantly, fabrics with chitin fibers have anti-bacterial and deodorant functions, which is undoubtedly a great boon to those who pursue a healthy life.

The award is only a start. AMITI has entered the mainland market since 2008 and has been stably and steadily for many years. It always puts the quality of its products and the needs of its customers first, and its performance has steadily increased year by year. This year, AMITI Jiechang International decided to devote more resources and spend more efforts to develop the mainland market. Liu Guirong, the business manager, told the author: “It can be said with certainty that the award is just the beginning of ours. In the future, Jiechang will put more resources for design innovation and bring more high-end, high-end women’s fabrics to Taiwan. Mainland consumers."

In recent years, the environment of the textile and garment industry in the Mainland is not particularly good. Why is AMITI's Jiechang International optimistic? In response to the question raised by the author, Liu Guirong said that this year is the beginning of the “Twelfth Five-Year Plan”. It can be seen from several documents that the government attaches great importance to the textile industry as a people's livelihood. The prospects for the future of the textile industry are very promising. "This year, we not only participated in the China International Garment Expo (CHIC), the China International Textile Fabrics and Accessories (Spring-Summer) Expo, but also the Shenzhen Garment Trade Fair held in Shenzhen Convention and Exhibition Center from July 7 to 9. In recent years, we have found that consumers in the Mainland are not without spending power, but instead, they will be willing to spend more money in pursuit of high-quality goods, and AMITI's fabrics can meet their pursuit and desire for this. Therefore, we are full of confidence in the performance of Jiechang Fabrics in the Mainland China market."