Women's handicraft "fashion week" was snapped up

The folk artist Wang Lihong is a handicapped person. A few years ago, she and several sisters established a hand-woven studio and knitted some accessories under the support of Women’s Federation. Since it has been sold in some small shopping malls in the past and has not docked with the big market, the scale of production and processing has not been able to go up.

On New Year's Day this year, Wang Lihong and several sisters in the studio did not rest one day. The handmade earrings, necklaces, and bracelets that they woven were sold out in Harbin Hongbo Commercial Haha Space Hall. The overnight processing was still in short supply.

This time, I saw that my products are favored. Wang Lihong excitedly said: “The women’s federations have given us a platform to interface with the market. I did not expect our handmade earrings, necklaces and bracelets to be so popular in the exhibition hall. Although the price is not high, We have seen the potential and space of the market. Through this event, we have opened up my ideas and ideas, and there will be more consumers favoring handicrafts, fashion and fashion. This encourages entrepreneurship in the future, and it is even more to promote.”

According to Harbin City Women's Federation****, there are many folk artists in Harbin like Wang Lihong. They have their own ideas and have their own products. However, due to their small size, low output, and lack of brand advantage, the development speed is not fast. .

In December 2012, Harbin City held the “2012 Harbin International Fashion Week”. The City Women’s Federation decided to use this international brand advantage to fully demonstrate Harbin women’s handmade products through the stage of the clothing week, and to integrate the folk artists’ resources with the advantages of women’s federations. Bigger and stronger women hand-knit this competitive industry.

After consultations, the City Women’s Federation and the organizer Hongbo Commerce reached a consensus to combine the arts and crafts products with Harbin’s geographical features with high-end fashion apparel, and realize the fashion brand industry to drive entrepreneurship and employment.

To this end, the City Women's Federation organized the city's folk artists to hold a creative mobilization meeting in advance to study and formulate the design requirements for this product: to break through the traditional creative mode, to integrate with clothing, and to occupy the fashion trend.

During the week of the event, the City Women’s Federation organized 12 ice-city clever females in five categories including ice and snow rust, gold source rust, fish skin painting, cloth art, and weaving. These works broke the original traditional creative mode, integrated with fashion, integrated fashion elements and geographical features, and established “HAH Fashion Alliance” with Hongbo Commercial to create “HAH” brand. Fashion Week also specially set up a special exhibition area for handicrafts. The live performances of ice and rust rose to the master of fish skin art by Zhang Lin. It became a hot spot for Fashion Week.

**said that the arts and crafts will be integrated into the international fashion elements, and the private industry's small-scale industrial model will be upgraded to create a big cultural and industrial big brand with regional characteristics of the ice city and improve the ability of the craftsmen to innovate. Promote the development of handicrafts in the direction of industrialization in our city, and provide broader space for women in the city to pass on national culture and build 'Ice City Clever' handicraft brand.”

During the event week, the City Women's Federation also invited exhibitors from all over the world to visit the women's booth, shortening the distance between the world's high-end brands and Harbin women's handmade products.

Liu Yang, a folk entertainer who participated in the event week, said with deep feeling: “The Women’s Federation is our natal family. She has built a good platform for our production and sales, helping us to push our products to a higher and broader space and let us have Opportunity to develop products to high-end, let us have access to high-end dealers, to understand the consumption needs of high-end consumer groups, this is not only a spiritual support, but also the greatest assistance in practical work.”