Idollhome love children's wear 2012 new autumn and winter press conference held on April 14-15

Established in 2004, Fuzhou Aidou Garments Co., Ltd. is a modern children's wear enterprise integrating production, R&D and marketing. The company successfully introduced the world-class brand “Love Toddler”. In 2008, it successfully launched “Love Toddler”. "Professional boy brand. "Love Doll" and "Love Children" are positioned as middle and high-end European style and taste children's wear brands. They develop and design products for children aged 3-16, advocate the idea of ​​love for nature, love, and self-pursuing healthy life. Fantasy color. Now it has been awarded the best-selling brand in the Chinese market and recognized as a best-selling brand by consumers. It has been awarded as a famous brand in Fujian Province and a top ten brand in China's children's wear industry. At present, it is applying for the national garment quality exemption inspection enterprise and China well-known trademark.
Ado brand children's clothing in the "integrity, win-win" marketing philosophy, low-risk business model of marketing and quality of service to join the policy, adhere to the brand first, quality priority market rules, the industry has won a good reputation effect. Now the marketing network has radiated to 25 provinces, municipalities, and autonomous regions across the country, and nearly 100 cities have set up more than 300 specialty stores (special counters), and the franchisees' situation is jumping geometrically.

Idollhome love children's wear 2012 new autumn and winter press conference held on April 14-15

Idollhome love children's wear 2012 new autumn and winter press conference held on April 14-15

Idollhome love children's wear 2012 new autumn and winter press conference held on April 14-15

Ado's children's wear brand culture The brand's cultural connotation is that we regard every girl in the real world as a cute, kind, sincere, intelligent, and honest person who can cultivate and shape angels. . . . . Girl. But every girl in the real world has their own personality. They have different personalities, growth experiences, and family backgrounds. Therefore, each child's growth has a strong plasticity. We believe that we should respect children's choices, respect their children's growth aspirations, and give them a wide space to form an independent personality. It is precisely because the angels in the "Love Doll" culture are also diverse. As long as we can give the children enough care, respect, and guidance, each girl can become an angel-like perfect girl!
In our brand culture, we emphasize caring for children and nurturing children's love. With love, we can help our children grow up healthily, so that we can develop children into "doo" angels who are full of love and personality. Therefore, in our brand culture, "Douer" is actually every girl, and every girl can also become a "Dou." The core concept of the brand is to use "Douer" as a carrier to realize parents' love for their children and their children's love for society.

The core concept of "Love Doll"
“Love Dodge” Brand Mission: Bringing the concept of respecting and caring for children and healthy children's clothing to all parents and girls in the world “Love Dolar” brand goal: To leave princess-like happiness for each beloved girl The childhood impression of "Love Dodge" brand vision: To be the most professional girl apparel brand in China's mid-to-high end apparel market "Love Doll" brand culture: "Love Factory", "Beautiful Incubator"
"Love Dodge" management concept: Strict, spontaneous, sincere, grow "Love Doll" Product Positioning: high quality, medium price, the middle-income family's girls as the main consumer group "love flower" design concept: love Incorporate design and bring happiness to the children's "Love Doll" design style: elegant, noble, and quality.
The design principle of "Love Duoer": Natural is elegant and elegant.