Interpretation of Manlu card fashion Korean women's brand operation

Brand is the core of a product, establish a good brand image can enhance the added value of products, improve the product's influence in the minds of consumers. The increasingly fierce competition in the apparel market, especially in the womenswear market, allows apparel companies to create their own apparel brands in order to achieve better market share. Clothing market is so vast, identify their own market positioning has become the most important brand creation.

Take the Korean version of the apparel market, which has been very popular in the Chinese market. For a Korean women's brand devoted to the long-term development, it generally does not involve any products. What channels are all wanted to own because the results are often overwhelming. However, the accurate and well-targeted Korean women's brand may decline in profitability due to the rapid expansion of a certain stage. However, due to its promising future, it is still sought after by the capital market.

蔓露卡 - MARLOCA

Accurate positioning of the successful operation

Located in the "fashion Korean women's brand - Man Luka, " the offside Korean fashion development process is a typical example. Because accurate positioning, accurate grasp of the Chinese women's market opportunities for development, Man Luka become China's most influential fashion Korean women's brands. Offside Korean fashion market development mainly through the model of women joined, continue to cloth in the domestic market, at the expense of sales growth at the expense of increasing sales of terminal shops.

Of course, this rapid expansion offside with full of confidence, because it took the Korean women joined the business model is the business model of the most powerful one. The establishment of the terminal store as a key point, its essence is to return to the nature of the business: interaction with consumers is the first, according to consumer demand to improve women's brand card.

解读蔓露卡时尚韩版女装的品牌运营之路

Man Lu card fashion Korean women joined in this business model, set up their own sales force, the agents down the development of the market at the same time, the offside Korean fashion women joined the headquarters also set up regional sales force to support and do Man Luka Korean version Womens joined / agents supporting the development of power. This will not only strengthen the management of the terminal, but also grasp the needs of consumers. Emphasize the terminal will provide the idea of ​​providing products to provide related services concept, through the provision of services, access to higher customer value added product card.

The general view based on the steady market, the rapid development of Man Luka women's brand, Korean women's business model is undoubtedly the common operation of Korean women's brand, but also to make women's brand Mika Lu card strong an important factor.

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