How do companies understand the value and significance of online marketing?
[China Glass Network] There are natural rivers and lakes in places where there are networks. There are natural interests in places where there are rivers and lakes. There are natural struggles in places where there are interests. There are naturally dark battles in places where there are battles. When many people still don't know the "long tail phenomenon", we are naturally involved in it, and gathered together unconsciously. Everyone is scouring the net in the rivers and lakes, whether it is "fudge" or not. There is a lot of water in it, although the "Shuijun" and "5 Mao Party" are very popular nowadays, the real network marketing cases of making achievements are very small, and the product advertisements that really make a blockbuster are very rare. Everyone seems to be accumulating. Looking at the "long tail effect", but inadvertently found that the actual sale is "flicker", in the flicker to improve the flow and network attention, after a gust of wind, and back to the beginning of the track.
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Perhaps the person who does internet marketing in the eyes of outsiders is a shallow or unreasonable person, or just an "inferior" economy of the information society, taking the lead and becoming the first. However, in fact, online marketing is like an e-commerce. It is an evolutionary process. People understand that online marketing promotion always sees fur. Even those who specialize in online marketing promotion only see the surface of interests and business opportunities. People who can really make a product to a very high level have not yet appeared. Although a network can hold a lot of short-lived network reds, it is difficult for a product to attract countless fans and viewers. This is like TV shopping. The number of plays has increased, and people’s purchases have become more and more.
Despite this, there are still many small and medium-sized enterprise companies that are paying more and more attention to the "potential effect" behind online marketing. This is like the difference between online advertising and physical advertising. It is also advertising, but the difference is different. The surface of radiation is different from the height. With the rapid rise of China's nearly 400 million netizens, the future of network marketing will be a must for all enterprises, because some people have natural interests, and places with interests naturally have different interest chains intertwined. . Since it is news, soft-text marketing and news marketing are naturally the top priority. Often it is difficult to market in marketing. It is difficult to find a professional copywriting plan. The so-called "professional" is not based on how good his writing is, but because of his dialysis and sensitivity to the market. How deep is the so-called "planning" is not only simple to write, but also the analysis of the industry, as well as the precise grasp of a product.
How to network marketing With the rapid increase in the promotion of marketing and marketing of small and medium-sized enterprises, online writers and soft-text writers are becoming more and more, even many journalists have begun to join news soft-text writers in the form of news events. The army, but "interlaced like a mountain", take Taobao soft text marketing promotion: Since Taobao changed the rules of the game, countless sellers began to demand Taobao network writers to find the attention of the community, but more sadly the network Write handwritten things, even if you live a lively wave, you can't be topped by the community editors, because there are too many entertainment lace news every day, strange things shaking in front of the editor, how many writers can achieve a glance at a glance To the point, if you only seek attention by writing, there is really no good promotion, because a good writer is hard to find, not to mention the price determines the quality of the writer.
Not everyone can write good copywriting and good cases, more is to make a small amount of parallel imports, the soft text is nothing more than: story, news, add some "soft but not grab" things Self-contained, there are many people who can write, and there are too few articles that can be written as amazement. "There is a big copy of the article in the world." It is good to copy the essence of others and think naturally, and I am afraid that I will copy it later. I ignored it there.