"Tao" and "Mu" in sales
[China Glass Network] I once learned that when a company held a quarterly sales summary meeting, a sales manager named "advanced worker" staged a "preaching." As soon as he came to power, the advanced worker talked arrogantly, and a swearword such as "scorpion" and "little mother" attracted a whistle and a whistle. In the "Evangelism", he also broke his own market operation cheats: Whenever he turned to the market, he would hold a unique silverware "silver needle". When he walked to the front of the supermarket product shelf, he held the silver needle. The orchid refers to the rapid packaging of the competing products (the product is liquid), the shelf of the competing products will be liquid cross-flow, and the packaging of other products will be polluted by the liquid flowing out of the product, which is extremely dirty, and consumers not only have no one to buy. The product, but also left a bad impression on the brand. He also promoted the implementation of this cheat in the managed team, and it seems that the effect is remarkable and the results are outstanding. What's more, when he preached, the high-level reviews not only did not criticize and correct this kind of "murder", but instead turned around and said that "the market environment is complicated, this method is also a last resort" and so on. Can not help but make people stunned, it is out of place. In turn, I have to worry about this kind of "road" of the enterprise.
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Mr. Wu Jiaxiang once said in his book "Intellectual Arithmetic": "The Tao is the ideal, and the plan is the bridge. The Tao is the purpose, the means is the means. The Tao is a good thing, and it is a weapon. To be good at it, first to sharpen its tools; To achieve the purpose, to prepare means; to cross the other side, to build a bridge first. The road has no way to do anything, and there is no way to stand..." These words of the gentleman fully describe the meaning of Tao and the purpose and the dialectical dependence of the two. .
In today's highly competitive market economy, the meaning of “dao†can be: satisfying consumer demand, creating value for consumer demand, and constantly innovating for the improvement of customer conditions. The meaning of “make†can be: satisfying customers Requirements, methods and means to achieve customer value, and so on. As a salesperson in the market, as a practitioner of the company's "Tao", there are too many choices for "move". Similar to the behavior of the above-mentioned enterprises, the enterprise itself does not have a correct "dao", and it is no wonder that the business personnel will give birth to a "practical". If the enterprise cannot guarantee the correctness of the "dao", it will be difficult to demand and ensure that the salesperson's "make" is correct.
If the road is not correct, its scheme will not be correct; if it is not correct, its course will be damaged.
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