ABC KIDS reelected the 500 Most Valuable Chinese Brands for six consecutive years

On June 16, 2015, the "World Brand Conference" held in Beijing released the 2015 (twelfth) "China 500 Most Valuable Brands" list. The list, released by World Brand Lab, one of the world's top three brand valuation agencies, is based on analysis of key factors such as financials, consumer behavior and brand strength. ABC KIDS, the leading Chinese children's shoes and apparel brand, was listed for the sixth time in a total value of 3.602 billion yuan, an increase of 40 over the previous year. It has become the only brand in China's children's shoes and apparel industry that has been listed for the sixth consecutive year. Mr. Zhang Limin, Chairman of Start China (China) Co., Ltd, came to Taiwan to build a cross-screen transmission matrix to enhance brand value As technology advances and consumer awareness of the brand enhances, the competition in the children's footwear industry has become more and more in line with the brand Differentiation. Such a development enables brands with rich industry experience, high recognition and recognition to benefit more from it, and then to add value to the brand value. Therefore, continue to strengthen the brand division, improve brand value as an important strategy for leading enterprises. Speaking at the University of California, Berkeley, Haas School of Business, Professor Miguel Velas Boas spoke up on the strategy of "double-sided tape". In the past year, ABC KIDS not only consolidated the traditional TV screen in the family living room, At the same time to complete the construction of Internet communication matrix. To Tencent children, Sina parenting, Sohu mother and baby portal channels as the main front, the development of child care network, Sharon network vertical site to become a sharp force, combined with the image of Baidu brand area established, ABC KIDS in the computer screen to form a multi-directional all-round coverage . One more step ahead of the industry is ABC KIDS, which has become an extension of multi-screen broadcasts after the exact launch of the big screens in theaters. Strong and uninterrupted dissemination, ABC KIDS as a love and create fun, advocating the creation of children's intellectual life brand image more and more popular. Not only is it spreading, ABC KIDS is also practicing the brand culture of "Because of Love" through practical public-benefit actions. Social responsibility makes the brand value more convincing. Create a world of children's shoes and apparel brand world brand laboratory known as the world's "barometer of brand trust", topped the list China's 500 most brand is positive for enterprises to create well-known brands. However, in the world of children's shoes and apparel industry, there is no sound belongs to the Chinese brand. And this has also become ABC KIDS brand globalization opportunities. 2015 (twelfth) World Brand Conference site in "as China's children's shoes and apparel industry leader, let the world children's shoes and apparel industry to China!" Business vision, ABC KIDS six consecutive reelection of China 500 most valuable Brand, not the completion of the goal, but another new starting point. As Zhang Shumin, chairman of Start China, said: "ABC KIDS topped the list of 500 Most Valuable Brands in China for the sixth consecutive year, not only because of the rapid development of the industry, but also because we are not going to build a brand in China or even in the world. Tired pursuit; lies in our deep understanding of 'love and creativity' and delivers it to every consumer. ' It is reported that the 500 Most Valuable Brands in China, Industrial and Commercial Bank topped the list with a value of 261.576 billion yuan, and State Grid and China Mobile ranked the top three.

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