Outdoor apparel + water sports new**

Whether it will often have such problems plagued you: why do not my new outdoor shop enter the store? The store is always the old outdoors - clothes, shoes and backpacks, no new products, how can we attract New customers with other outdoor interests? How to enhance customer experience and diversify outdoor activities?

As the audience's consumer demand and marketing model change, the outdoor community is also experiencing an "outdoor +" **! Outdoor + water sports, so that customers like paddle boarding, kayaking and swimming are one more It is impossible to enter the store without choosing a treasure.

When it comes to water sports, most people are connected to extreme sports or high-consumption sports that are out of reach. Actually it is not. What is quietly changing is that more and more outdoor sports are combined with water sports. The ISPO SHANGHAI summer show is aimed at This market demand will be presented in July this year, the largest water sports exhibition area in China. The water sports exhibition area will join forces with PADDLEexpo, the world's largest Nuremberg International Paddle Boat sporting event dedicated to rowing and paddle boarding. Boaters gathered to jointly promote the development of the international rowing sport industry.

The ISPOSHANGHAI water sports section is worth highlighting. The main force in this area is kayaking, from calm water to white water, from hard boats to folding boats, and the coolest water sports products such as SUP paddles and water. Equipment, waterproof bags, life jackets, storage equipment, etc., full and rich product content. In addition, the exhibition area will also include water sports apparel and equipment accessories such as swimming and water sports, from racing products to casual beach bikinis, traditional swimming goggles to the water limit products wake board, will bring outdoor people an eye Bright cross-over feeling.

Up to now, the top brands at home and abroad that have been confirmed in this exhibition area include POINT65, Feathercraft, Gumotex, Jackson, Clipper, WernerPaddles, NRS, Allegro, Epic, Beteau, PyranhaKayaks, JollyRoger, AdidasSwimwear, SUNSEKER, MADWAVE, 69slams, Z-Ray, AQUAMARINA, Advanced Elements, OSAH, BeyondWater, Salus, NorthWater, SweetProtection, ShredReady, H2OPaddles, LevelSix, ABpaddles, ImmersionResearch, NAISH, LiquidForce, Hyerlite, and the like.

The on-site configuration and concurrent activities of the ISPOSHANGHAI2015 water exhibition area are also bright and bright in your eyes. The large 10*20 meter pool will allow you to test the product with zero distance.

The first person in domestic fancy kayaking, Jun Junguang, was stunted. In the past ten years, Jun Junguang was the first Chinese to compete with top foreign players.

The most IN sports water paddle board yoga classes, water sports and fitness cross-border joint, yoga instructors and personal training live demonstrations, detonated summer sports new ways.

HAPPYHOUR will continue to present highlights during the show. Guests are invited to perform on-the-spot squash and top performers. The audience can also participate in interactive experiences.

In addition to its visual impact, ISPOSHANGHAI was honored to have invited Mr. DARRENBUSH, a leading figure in the US water retail industry, to visit the ISPO SHANGHAI site on a heavy scale, share the experience of foreign water sports products retailing, and indicate the direction of the Chinese water industry. Another heavyweight guest, British father of canoeing NIGELFOSTER, ISPO invites you to listen to his life experience.