ABC Children's Wear boosts public interest and raises charity

In recent years, the star “group” charity has become a popular model in China and has received more and more attention and sought after. Whether it is initiating initiatives for charity activities, direct financial aid, public welfare sings, shooting publicity films, or participating directly in public welfare as a volunteer... The hot news that celebrities are keen on public welfare is always active on major media reporting platforms. . In response, experts from the China Star Charity Standing Committee stated: “Influence, charisma, and influence effects have made star charity an important force in the promotion of philanthropy and the development of public welfare. The charisma of the star has also added a beautiful landscape to the charity.”

Star + Business + Media Create "Public Partner"
On December 22nd, Tencent's "New Year New Clothes" charity project and ABC Children's Wear, the leading brand of Chinese children's products, entered Liangshan, Sichuan Province. The famous Sichuan national singer Rong Zhong Erjia and her lover were children of Jimi Town, Ganzi County. They sent 1000 New Year's warmth. After the Tencent “New Year New Clothes” charity project was launched in 2012, it successfully invited film stars Liu Yuwei, Wu Jing, Fan Shaohuang, Olympic champions Fan Yi and Yan Jianshuang to participate in the field, as well as Yang Mi and Wenna’s donation and Weibo support.

Rong Zhong Erjia and ABC Children's Wear Help Tencent “New Year New Clothes” Sichuan Liangshan Love Journey

Coincidentally, Suning recently launched a public platform to integrate the True Love Dream Charity Foundation and the three-way advantage resource of “Bazaar” magazine, and was supported by numerous entertainment stars such as Chen Shu, Liu Tao, Wu Moxuan, and Li Daimo. Star public welfare has developed rapidly in recent years. In the process of participating in public charity, the personal value, charisma, and reputation of the star gradually gained public recognition. At the same time, due to the dedication and support of caring enterprises and media platforms, the public welfare of stars has developed toward specialization and sustainability.
Inspire the public interest boom
Charity is the gathering of the smallest forces, releasing the greatest positive energy. However, the effect of “public partner” created by star+enterprise+media can still be described as a drop-in for the majority of poor children. Only when the public participates fully can the public interest be brought to the extreme.
ABC Children's Wear was the first to launch the “You Tie Yi, I Send Clothes” love racquet event. As long as you photographed 2 designated costumes at the ABC Tmall flagship store, ABC Children’s Wear donated one piece to Tencent’s “New Year New Clothes” nonprofit organization. Through this organization, the love of the child is finally passed on to children in poor areas. ABC's “You Tie, I Send Clothes” webcam event combines the “New Year New Clothes” charity campaign to innovate the charity model through consumption forms. With the help of the celebrity’s popularity and driving effect and the media’s tremendous power of communication, public welfare will spread even more. Far and greater influence has made the guidance of public welfare more sustainable for all people, thus stimulating the participation of more social forces. Therefore, public welfare has become more portable, more transparent, and more universal.
In fact, inviting celebrities to participate in social welfare activities, especially the well-known brands and authoritative media platforms that have a certain influence, can win a win-win situation. The biggest beneficiary is the society. With the participation of celebrities, caring companies and authoritative media, it will set off an upsurge of public welfare for the general public to help more people in need. This is followed by the value of the company, the improvement of the brand's influence and reputation, and the media. The last star is also the beneficiary, and their social image will be further improved. Here, the author appeals: I hope that more stars, caring people, and caring enterprises will participate in public welfare activities and bring more warmth to the society.

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