Ruili head model Ayuki attends Shenzhen Fendi’s poetry avant-garde party

Fendecie's magic avant-garde party was passionately launched at the KKMALL shopping mall in Shenzhen. Ayuki was specially invited by the supermodel to participate in this event. Ayuki's fashionable, sexy and confident temperament matched the overall style of Fendi Poetry SEXY & CHIC.

The Fendi’s 2013 COME&PLAY magical avant-garde party uses the Pop-up store shopping style that is the most popular in the moment to bring the most fresh fashion trends to consumers in Shenzhen. The Pop-Up Store is also called a guerrilla concept store and is a brand new sales model. It is characterized by breaking the permanent nature of flagship stores, creating a sense of freshness through no fixed location, and in keeping with all conventional fashion attitudes, allowing consumers to enjoy a happy shopping process in a free, autonomous, and personal experience. Produce a very chemical effect of sales. This model naturally appeals to Shenzhen consumers who have always been at the forefront of fashion. The activity has won high popularity since the beginning.

Fandecie's Pop-Up Store uses “COME&PLAY” as the theme of the entire store. It uses a bold, avant-garde design and creative display to create a free, open, fun and interactive self-service shopping environment with visual, audio, and tactile sensations. Sensory enjoyment together to bring unexpected new shopping experience to consumers. The DIY packaging of the event site, hand-painted arts with imaginative thoughts, distinctive wallpaper art, unique installation of DP windows, etc., all highlight the trend of Fandecie's unique personality, allowing consumers to experience a more pioneering experience. Pleasant spirit of fashion and entertainment.

The theme exhibitions of various brands in the exhibition area presented Fandegie's classic works in a unique artistic manner, and embodied the fashion styles of SEXY & CHIC incisively and vividly. The sexy charm of "Super Sexy", the lovely dream sweetness of "girlish feelings", the imaginative power of "Joyfulness" of "Lucie's World", the zealous passion of "Sisterhood" movement, and the pastoral scene of Mori girl of "New Naturals" Dreamland, shop-in-shop with five themes and five stories perfectly communicated with Fandex's sexy, sleek, innocent, cute, natural and casual styles.

Fandecie, as the brand of young fashion underwear under the Embry Group, began to integrate the essence of Eastern and Western cultures at the beginning of the brand's creation, and perfectly combined the European and American fashion culture with the Oriental comic art, thus creating SEXY&CHIC's fashion boutique. . Whether it is from design to finished product, or from detail to collocation, Fandecie always upholds SEXY&CHIC's fashion style. Its diversified products integrating technological innovation and stylish design not only inherit the fine workmanship of the traditional garment industry, but also satisfy the fashion women. Personalized wear requirements.

About Anlifang Group
The Embry Group was founded in Hong Kong in 1975 and listed on the Hong Kong Main Board in 2006 (HKEx stock code: 01388). It is an internationally renowned lingerie company engaged in R&D, design, production and sales of women's underwear. The Group is headquartered in Hong Kong and has large production bases or office buildings in Shenzhen, Changzhou, Shandong and Shanghai. The Group's retail business covers major cities in mainland China, including Hong Kong and Macau, covering more than 190 cities, with a unified image counter and more than 2,000 sales outlets.
Elifang Group website on the Fendi brand
Fendi Poetry, the young lingerie brand from Enlifang Group, since its creation in 1999, it breaks the cultural bond between the East and the West and integrates fashion and comic art perfectly. It interprets the vitality and sexy of fashion women with avant-garde personality. .
Fendi poet brand official website Fendi poem official microblogging