Vanke Eslite, Hot Air and other brands apply different buyer patterns

Vanke Eslite, hot wind and other brands with different ways have jointly become the model for applying the buyer model and occupy an important position among domestic enterprises.

Buyers have absolute authority over the hot air

At each season, the management team of the hot air company will have an important communication with the procurement department, and determine the procurement plan for the next quarter, mainly to reach a basic consensus on the trend, the overall number, and the budget. This is actually hot air buyer data. Since its inception in 1996, hot winds have relied on the “buyers model” operation. Without its own factory or even a fixed foundry, it uses the resource advantages of China's huge production base of clothing and footwear. It collects fashionable styles and products through buyers, and then orders directly to the factory to achieve rapid response. It is understood that the hot air founder Chen Xin is an old qualified buyer. Chen Xin introduced the work process of hot-air buyers: "First of all, after buyers of hot winds look at the models, they directly negotiate with the manufacturers. They may place orders directly or they may negotiate with the manufacturers on materials, styles or accessories. Some modifications are made by buyers based on their experience and market information.Second, buyers and vendors must determine the product's style, material, price, quantity, and delivery time, and must make progress on the production schedule, product quality, etc. Thirdly, after the manufacturers are completed, they are directly transported by professional logistics companies to hot air stores and distribution centers, and the number of products for each store is set by the buyer.” Relying on buyers directly connecting suppliers and sales terminals shortens the time to market the process of. For as long as half a month, the shoes of the buyers will appear on the shelf of the hot air chain store, and the supply of clothing will be faster. At the same time, due to the elimination of intermediate links such as distributors and agents, hot air products can also gain advantages in price.

Buying, but also sold off the customer Eslite

When the physical brand reaped the profit brought by the buyer model, the online brand Van Gogh was unwilling to leave it alone and quickly started the buying process. Ke Linli, Vice President of Vanke Eslite (Beijing) Technology Co., Ltd., said in an interview with this reporter that VANCL started to implement the buying system in 2009. The current R&D model is a combination of designer and buyer. Buyers and designers must have sufficient sensitivity to the market and trends. "Designers build products based on the tone of the brand on this basis, and the buyer is on this basis, finds more products through various channels, and then changes them into their own brand after a slight change. In the middle, let the brand have more possibilities and imagination, and have their own ideas in the sales strategy." Collinley believes that the buyer should be the brand company to "buy" the product and then "sell" the product That person. In Eslite, the rhythm of product launch is jointly controlled by buyers and product planners, including controlling inventory, so sales are also one of the buyer's work content. "In this way, buyers have to be more concerned with inventory, and when the buyer decides how much to buy, it already takes sales and inventory into account."

We're good for money

Ke Linli, Vice President of Vanke Essence (Beijing) Technology Co., Ltd.: “A lot of companies have different positions and understandings of buyers. Some companies’ brand buyers fulfill the selection responsibilities of the front-end; some engage in the work of intermediate procurement; The responsibility of the buyer is from the beginning to the end. The specific buyer's duties vary from company to company, but it is certain that the buyer is playing an increasingly important role in VANCL's products."

Hot Air Footwear Co., Ltd. founder Chen Xin: "In the hot wind, buyers absolutely have a very large degree of autonomy, they are fully responsible for the selection of goods, adjust the design program, negotiations with suppliers, orders and quality control.