How do mosaic manufacturers and dealers coexist?
[China Glass Network] Enterprise products must occupy the market to a certain extent, and dealers need to be connected to a certain extent. The greater profits are the only goal pursued by dealers. Therefore, enterprises and distributors should be in the same boat and share the same symbiosis, but Why are there still many companies and dealers constantly divulging in different ways, and the contradictions are getting worse? Is it that companies offer incentives for dealers that are not competitive enough, or that marketing support is not strong enough? Or is the dealer not doing enough, short-sighted, only profitable? While shouting the dealers to cooperate with each other, while shouting the advertisements of the manufacturers, what is the game of diversified manufacturers? Why do you work together in the same boat, and manufacturers combine to produce more than 2 benefits? Sombrero Hat,Mexican Hat,Straw Sombrero Hat Goldenway Craft & Hats Co., Ltd. , http://www.zjfedorahats.com
When the mosaic is affixed to the "Bird's Nest", many Olympics will personally appreciate this unique artistic charm, and the beauty of the mosaic decoration will be transmitted to all parts of China, which will surely set off a long-lasting mosaic decoration boom; at the same time, the Olympics will make more international People know China, stay in China, stay in China, they will bring foreign fashion trends and concepts to China, mosaic decoration will be sublimated here; more and more returnees, overseas tour groups, will understand the mosaic more deeply Fashion, they will change the concept of the people together. With the rapid increase of high-income people, the continuous improvement of artistic literacy, and the tireless pursuit of individualized forms, mosaic will become the preferred decoration for home space. However, many people nowadays believe that the competition among mosaic manufacturers is very fierce and they are mutually pressing each other. In the face of the international and domestic economic environment, May price hikes, mosaic companies can maintain the original price has been very difficult, it is more difficult to raise prices, in the face of a booming industry, when enterprises face development difficulties, manufacturers, How should dealers cope, and help each other in the same boat to seek profit growth? In order to use the boat to cross the river as a metaphor, the solution is to "share the same boat."
First, whether to hire a "boat"
Many companies want to build their own channels, or find their own channels, which is considered reliable, and the market rules do not allow them to have their own "boats" anywhere, and therefore only on important channels. To establish and operate your own “boatâ€, others still need to find “boats†unless they have enough strength to build any market through their own channels, or directly bridge themselves, or just want to “walk†in a fixed area. Therefore, for most manufacturers, hiring "boat" is a strategy and a necessity. Relying on dealer distribution can not only free the manufacturers to do brand and research and development, but also save the manufacturers to open up the market and Capital, accelerate the promotion of the market.
Second, how to hire a "boat"
The manufacturer considers whether the "goods" can safely and effectively "cross the river" to reach the scheduled place. It is better to be quick and worry-free, and to hire the world to solve the problem. Do you know whether the size of the "boat" to be hired can be loaded? The goods, the "boat" is small, may be in the heart of the river into a vortex; the "boat" is big, may not be able to catch up, think about it has to be a lot of trouble, later may be forgotten in the corner, so a suitable size The "boat" that can carry and be willing to be carried is debatable.
For the dealer's "boat", the inherent attribute of the survival mode, the distribution of other people's products, naturally more is better, it is better to add a "name enterprise" "brand" power sail, without difficulty to reach the other side, smooth Unrestrained, sit and enjoy, naturally willing to cooperate; and if there are fewer goods, less power support, less income, naturally do not want to work together.
Hiring the "boat" needs to be inspected, it is necessary to communicate with the "boat" boss to explore each other's development needs, but in actual operation, it is not the case, the "boat" boss is familiar with the priority, regardless of the appropriate; or adopt the principle of proximity, You can take a few steps away from the "boat"; or simply take the "boat" and look at the pleasing to the eye; more directly, follow others, without analysis and discrimination. Most of the dealers' "boats" are also comers, and they have better returns, no loss, and more are rivers unloading, lacking ambition for the next batch of goods. Therefore, the choice of both sides needs to be judged through experience. The matter of life and vitality requires more careful measurement.
Third, how to "boat"
After hiring the boat, can you sit back and relax? Most manufacturers think that they have promised to give "money". It is the "boat" boss to transport the "goods" to the other side, that is, the place that most manufacturers can't understand. Why is it so good for me to sell you? Going out, this is often neglected in the process of "boat". The "boat" needs to reach the intended goal and arrive quickly and efficiently. How can we achieve the expected state of the two sides?
To help master the direction of the "boat", the market strategic planning of the manufacturer is likely to be biased due to the different positions of the two parties. The manufacturer hopes that the product will reach the target market quickly and efficiently, and the dealer is hoping to get the product from the manufacturer. Obtaining income and paying attention to the inconsistent goals, it is necessary to turn the attention of the "boat" boss to the opposite market, and always carry it, according to the current water environment, competition situation, the "boat" strategy of the "boat" boss and the "boat" The local market position, the strategic planning of market development, after the two sides reached a consensus, began to operate the market and sailed to the other side. In the actual operation, we will find that some manufacturers are standing on the shore, or standing on the head of the "boat", how to drive the "boat" boss, "will be outside, the order is not good."
In order to get to the other side faster, you need to help the "boat" boss to paddle and help the dealers to do the market, so that they can work together to better push the boat. At present, most manufacturers will help to paddle, and it is very active and laborious, but In reality, it is not abound to receive good results. Why?
The movement is uncoordinated, the speed is not suitable, and the attention may be lost. It is often forgotten that it is to cross the river as a market, but the whole mind will try to compare the strength of the person who is struggling, and squinting at the other party has no effort, the dealer sees the manufacturer. Whether there are rich and varied preferential policies: such as perfect return and exchange guarantee, low deduction rate supply, sales incentives, etc., these measures will reduce the dealer's operational risk, increase the profit margin to a certain extent; whether there is strong marketing support Such as promotion, advertising support. Before the product went on the market and in the sales, the manufacturers did not provide media, TV, newspapers and other media advertising support, for product development, improve product influence and visibility. The manufacturer sees whether the dealers increase the product distribution rate, whether to carry out terminal construction and whether to fully play its effective role, whether the terminal sells its own products, whether it occupies a favorable position in the terminal display, etc., left to right I forgot to make a "boat" to go to the other side. When I was stunned by the water in the market, I thought of working together.
Working together, sometimes communication is not smooth, in the invisible lost direction, "boat" in the corner, sometimes need a side of the manufacturers to spend more effort, the other side of the dealer to enjoy, but in the operation is exactly the opposite, distribution Business force, manufacturers rest, can only do something wrong. If the coordination is not in place, it is good to understand each other naturally, and it is not too small to blame each other, such as entering a vortex, and there is no such thing as a boat. Therefore, in the cooperation of manufacturers, only sincere cooperation is not enough. It is necessary to convert sincerity into effective execution, and then it can be quickly and effectively arrived.
When you see that the "boat" is not very old or can't keep up with the pace, you need to have a strategic training and thinking guidance to improve the quality and efficiency of the staff, let the dealers understand the development ideas of the manufacturers. The two sides form a consensus; when the "boat" is tired, mutual support, market changes, product marketing ability will sooner or later have a weak day, the "boat" boss's strength is used up, the two sides must be sustainable, manufacturers must Constantly improve its brand value and develop new strong products, speed up metabolism; dealers lower the "one loss, the sale will not do" attitude, only the dealers earn money, companies can ship products to the market to make money, manufacturers Coexistence and coexistence, there is a degree of fluctuations up and down, reaching a psychological balance.
Fourth, the next "boat" goodbye
Freight is sent to the other side, and the return is made. It is inevitable that the "boat" boss will get the benefits, but whether it can be obtained or both are satisfied is a problem. From the manufacturer's point of view, if the dealers do a good job, they will be able to grasp the direction well in the process of "boat", and they may be willing to give more discounts, or to hire your "boat" next time; from the dealer's point of view If the manufacturer supports it, it doesn't matter if you give it less. You can go to the "boat" next time. If the feelings of the two sides are not so good, you will not be on your "boat" next time. My "boat" is no longer When you are up, you are not happy, but you are also venting to your peers. The relationship is stiff and difficult to reconcile.
If you don’t do it, you always hope that others will go ahead and do it. You can only go to perdition; if you want to call others to fight together, you will be able to make a smooth trip. The dealer’s willingness to listen to the manufacturer is actually to see if he can make money and help him make money. He can only make money from him; he can't make money, see how your previous emotional investment, whether there is hope in the follow-up, and others can avoid it. Therefore, manufacturers should focus on improving their brand value and popularity, and have more appropriate assistance. Only in this way can we continuously improve the dealers' desire for cooperation and improve the loyalty of customers.