Chongqing autumn and winter clothes prices general style fabrics into a focus

Starting from the beginning of this year, raw and auxiliary materials for clothing have been rising, especially cotton yarn. “Currently, cotton yarn is also a price for one day.” Yang Jianming, general manager of Jinkaola Clothing Co., Ltd., said that due to the large-scale reduction of cotton production this year, every ton of cotton yarn will rise by almost 300 to 500 yuan per year. At the beginning of the year, it was only about 21,000 yuan per ton of cotton yarn. Now, every ton of cotton yarn will be 33,000 yuan, an increase of 60-70%.

In addition to raw materials, garment factories in Chongqing also said that labor costs have risen by 10-20% from the beginning of the year, and the overall cost of clothing has increased by 40-50%.

It is understood that due to the impact of rising raw materials, this year's fall and winter prices have generally risen by 15-30%.

“Compared with the substantial increase in raw and auxiliary materials, the increase in clothing prices is not obvious.” Yang Yong, chairman of the Chaotianmen Clothing Association, said that the current situation, no way to fight the price war, rising raw materials forced the major garment factories began to fight styles, materials And sales model to transfer cost pressures to win more customers.

For example, this year, King Koala has designed a new style of underwear wear. Jin Kang, general manager of Yang Jianming, said that the previous underwear is worn by the body, and now with the printing process, underwear can replace the original cashmere sweater, directly worn in a suit, the equivalent of buying a sweater, and bought underwear , And the price is similar to the original underwear, 200 yuan a piece.

In addition to styles, this year, high-end clothing has increased over the previous year, and some new fabric clothing has appeared, such as kapok fabrics. It is understood that kapok fabrics mainly come from the woody plant fibers, and some can also be made into masks, light and breathable, and the raw material price is lower than ordinary cotton yarns. However, the cost of processing is high, and the overall cost is several times more expensive than regular cotton yarn. It was mainly used for export before.

Most of the brand stores love to open stores at Pingjie Street. With the rising cost of raw materials, this year, some brand stores such as Adidas and Nike have opened direct sales stores to change the sales model, reduce intermediate links, and reduce The pressure of clothing prices on consumers.