Mosaic enterprise network promotion starts from hard work
[China Glass Network] Faced with the booming network of enterprises, it is no longer a problem to build their own enterprise network. What companies are concerned about is how to make this network work, what can the enterprise network do, how to do it? Through some remarks on the Internet, it is not difficult to see that enterprises have such confusion in the promotion of enterprise networks, and there are even some misunderstandings.
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Is promotion an external act?
When the Internet enters the family, it brings people's changes in life. We can watch news on the Internet to get news. We can use e-mail to communicate. We can use qq to make friends. We can also use the special homepage to display life stories. Then the Internet enters the enterprise. It must not only be a formal change, it will certainly bring about changes in the corporate culture, sales expansion, customer service, information management, etc. This is not an exaggeration, the enterprise itself is a one of the old business chain. Reorganization, so it must not be said that even if a corporate website is on the Internet, and its promotion should be "the integration of enterprise network and business chain."
Net for me
The charm of the network to the enterprise is not technology but application. It is difficult to operate the own network service provider to solve, what self-help station, package and build ... ..., this threshold is being reduced step by step; in other words, how the website is not technically important, how much function is provided It doesn't matter. What is important is whether people on the Internet can make full use of the functions of the enterprise network and get more benefits. Compared with traditional sales, network marketing is a four-in-one efficient platform. It focuses on corporate image display and product promotion. According to these characteristics, it is necessary to clarify the structure of the column, understand the basic functions of the website, and establish the functional coordination of the relevant departments of the company in the establishment of the website:
1. Arranging a person to be responsible for the construction, maintenance, and promotion of the enterprise network: it is better to be the planning department or secretary who understands the company's business.
2. What columns should be included in the enterprise network: website construction service providers generally provide certain professional advice to enterprises, “enterprise introductionâ€, “company newsâ€, “product descriptionâ€, “contact us†and sales part of the corporate image part. The "order online", the "feedback form" for customer service is essential for the enterprise network;
3, the collection, processing, and response of information requires special personnel to follow up, sales staff to serve more directly. The collection includes information collected by the enterprise network itself, such as customer feedback, online intention order, and also includes active registration of the business platform to publish supply and demand information, looking for business opportunities, directly cutting into the company's sales process; processing: the operation of the information, filtering out effective Business information, combined with traditional sales to expand business 4, special person to follow customer service: With the network as such a fast communication tool, it is very convenient to cultivate customer groups, customer relationship maintenance, the necessity of doing customers and traditional sales are generally no more Of course, it is also more suitable for the sales staff to make an e-card, the company's new trend of instant communication, customer questions, etc., no doubt, this is the charm of connected features -
5. E-ization of key departments of the company: Key departments must use the e-mail box of the company. All official mails must have mail signature files similar to business card information, which is convenient for customers to return and contact the business.
6, the relevant sections of the sales manual should be reflected in the content of the website, such as brochures, business cards, product brochures and other publicity materials;
The network is for me, the enterprise is no longer an isolated point, but is connected with sales, customers, and information, and becomes the central point of these relationships!
No one cares, no matter
Enterprise Internet access is not an image project, floating on the surface, in the network for my use, we repeatedly emphasize the integration of the network and the tradition, there must be someone to manage, to follow up, enterprises will not have customers to pay attention to you, No one cares, no one cares. Nowadays, enterprises have just started on the Internet. Many companies still only have static pages. We only provide some opinions on the internal promotion of SME websites, or the old saying in China is that "the master is leading the door, and the practice is still personal."
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