B2B network marketing into a trend mosaic industry is looking forward to a new pattern
According to statistics, China’s netizens exceeded 300 million at the beginning of this year, surpassing the United States as a country with a large number of Internet users worldwide, and is growing at a rate of 8 million to 9 million per month. Last year, the domestic advertising market in other channels only increased by 17%, while the performance of online advertising has soared by 42%. Its strong growth momentum is unique and far exceeds that of traditional media. Ear Flap Children Cap,Animal Winter Hat,Headwear Cap Aung Crown Caps & Hats Industrial Ltd. , http://www.zjsnapbacks.com
As the network becomes more and more powerful, companies are beginning to pay more and more attention to the role of network marketing.
Website construction, bidding ranking, e-commerce... In the turbulent network tide, flooring companies have also joined the test of water, hoping to find new opportunities for the Nuggets from the network. However, because of the new marketing methods, many companies have only a half-knowledge about the marketing and promotion of the network. In the ever-changing network marketing field, the flooring companies seem to have not prepared enough.
Internet marketing is getting better
In 2009, cost control became the main theme of business operations. Most companies have reduced their spending on marketing, administrative expenses, etc. when they plan this year. How to better save costs is a problem that every building material company CEO needs to ponder. Enterprises want to reduce the marketing promotion budget, and enterprises pay more attention to marketing effects than before.
The financial crisis has strengthened the company's frugality and is more cautious in advertising and marketing expenses. Compared with other media advertisements, online advertisements have many advantages such as low cost, strong interaction and high precision. According to the traffic, click-through rate, and ranked online advertising charging model, although there are still some defects, it has not yet been perfected, but the online advertising with effect-oriented and development trend seems to be more easily recognized by most companies.
Mosaic-related business owners said that increasing network marketing investment, innovating online marketing strategies, and playing online marketing combination punches are not only able to effectively control marketing costs, but also have a better performance in brand awareness. The survey data of iResearch, a well-known domestic research company, also confirmed this point. In 2009, the online advertising forecast report said that 45.5% of the company's advertising in this year, 45% of enterprises will generally maintain the proportion of network marketing expenses to the overall marketing expenses. Enterprises such as paint and building materials are increasing the proportion of investment in network marketing in the overall marketing and promotion plan.
The breadth and depth of information dissemination on the network platform is unmatched by other media. More importantly, the network is not only a medium, but also provides support for brand promotion and product promotion. It also represents a new channel that is rapidly emerging. The sales model represented by online group purchase and B2B network procurement begins to be distributed with agents. Traditional channels such as building materials stores and industry exhibitions have formed a strong position, and many small and medium-sized floor companies with limited funds have tasted the sweetness of low-cost marketing.
The network is an interactive platform that establishes a bridge for communication with consumers and becomes a new means of enterprise customer relationship management. It brings not only the convenience of information, but also the change in consumption patterns. More and more urban white-collar workers and young people like to understand and master the relevant information of the brand through the Internet, and pay more attention to negative reports and complaints from netizens. Building materials such as flooring, although the proportion of direct orders placed on the Internet is small, but the convenience network has increasingly influenced the consumer's brand choice.
In the face of the ever-changing and refurbished network marketing, the pace of enterprise market expansion seems to be behind.
At present, the network marketing of the mosaic industry may only stay at the primary stage of popularization, and its network marketing concept and operation level are still lagging behind. Many companies either understand network marketing very narrowly or supplement online marketing as an insignificant marketing method. In the end, what kind of website marketing to choose and which kind of online marketing method to borrow will be set according to different marketing objectives of the company.
Corporate website marketing promotion
The company website is a relatively basic and easy-to-accept network marketing promotion method. Why are so many companies building websites, but they have not brought much effect to the company? Heavy website construction, light website promotion, weak website functions, lack of content updates and planning are common problems for many flooring companies in website operations. In the past, corporate websites were considered an important window for corporate product and image promotion. However, to date, the information introduction function of corporate websites has become more and more weak, highlighting the marketing functions such as customer relationship management and consumer interaction experience, and has become a new value pursuit for website construction.
B2B website marketing has become an important means of promotion for many mosaic enterprise products to expand into the domestic market. It is these B2B networks that enable entrepreneurs to realize the dream of making business a global market with low-cost and convenient channels.