Red Babe Hand In Hand with China Fashion Color Association

"China's children's wear fashion new product release base" officially settled in Red Baby Company

At the event, Hu Song and Ding Peiji discussed the importance of color, comfort, and design in children's fashion. They emphasized that the right use of color can not only attract young consumers but also build brand loyalty among parents. The fashion industry for children should focus on both material innovation and psychological insights into the target audience, using color as a powerful tool to capture attention and create lasting impressions.

“In today’s globalized market, it’s crucial to highlight local originality, especially in the Chinese children's market, which is home to 350 million kids. By building brands with distinct Chinese characteristics, we can compete globally and foster a win-win situation between retailers and consumers,” said Ding Peiji.

Honghai Children's Wear has long been a key player in the domestic children's fashion industry, known for its strong design capabilities and contributions to the sector’s evolution. With a commitment to innovation and a deep understanding of children's needs, Redbaby has created unique and stylish outfits. Unlike many competitors relying on cartoon characters, Redbaby focuses on design excellence, partnering with top international agencies and maintaining R&D centers in Hong Kong and Guangzhou to stay ahead of trends.

Recognizing Redbaby’s long-standing success in children's fashion, the China Fashion Color Association has partnered with the company to establish the “China Children’s Wear Fashion New Product Release Base.” This collaboration aims to leverage Redbaby’s proven experience and combine it with the association’s professional resources to elevate the standards of children’s fashion in China.

Moving forward, the two organizations will conduct joint research, color trend forecasting, and market analysis. They will also work together to develop a comprehensive color system tailored specifically for children’s wear, based on the CNCS color framework.

After receiving the award, Ding Peiji shared his vision: “China must move beyond being just a manufacturing hub and produce high-quality, competitive products that change perceptions globally. Building strong national brands and focusing on color research are essential steps in this journey.”

The partnership between Redbaby and the China Fashion Color Association brings together strengths in research and design. This synergy is expected to elevate the quality and creativity of children's fashion, ensuring that China remains at the forefront of global trends and continues to deliver stylish, appealing products for children worldwide.