Red Babe Hand In Hand with China Fashion Color Association

"China's children's wear fashion new product release base" officially settled in Red Baby Company

In a recent ceremony, Ding Peiji, chairman of Honghaier (China) Co., Ltd., received recognition from Hu Song, vice president of the China Fashion Color Association and deputy director of the China Textile Information Center. The “China Children’s Wear Fashion New Product Release Base” has now officially been set up at Redbaby. This initiative is expected to drive the evolution of China’s children’s fashion industry, with Redbaby and the China Fashion Color Association playing key roles in shaping its future.

During the event, Hu Song and Ding Peiji discussed the importance of color, comfort, and innovation in children’s fashion. They emphasized that proper use of color can enhance both consumer appeal and brand value. Children’s clothing should not only focus on material and design innovation but also consider the psychological aspects of young consumers. By using color effectively, brands can capture attention and build long-term brand loyalty.

“In today’s globalized market, it's crucial to focus on local originality, especially for the 350 million children in China. By developing Chinese-style children’s fashion brands, we can compete globally while fostering mutual benefits between retailers and consumers,” said Ding Peiji.

Honghai Children’s Wear has long been a major player in the Chinese children’s fashion market, known for its strong design capabilities and contributions to the industry’s trendsetting. With a passion for innovation and a dedication to children, Redbaby has created unique and stylish outfits. Unlike many competitors that rely on cartoon characters, Redbaby focuses on design excellence, collaborating with top international agencies in France and Italy, and maintaining R&D centers in Hong Kong and Guangzhou to stay ahead of fashion trends.

Recognizing Redbaby’s long-standing success in children’s fashion, the China Fashion Color Association has partnered with the company to establish the "China Children’s Wear Fashion New Product Launch Base." This collaboration aims to leverage Redbaby’s proven expertise and combine it with the association’s professional resources to elevate the entire industry.

Moving forward, the China Fashion Color Association and Redbaby will work together on market research, trend forecasting, and color system development. Using the CNCS color system, they will create standardized color guidelines for children’s wear, ensuring consistency and quality across the sector.

After receiving the award, Ding Peiji expressed his vision: “We want to transform China from a manufacturing hub into a producer of high-quality, competitive children’s fashion. It’s time to change perceptions and bring Chinese children’s wear to the global stage. Building national brands and deepening color research are essential steps.”

The collaboration between Redbaby and the China Fashion Color Association brings together two powerful forces—research and design. This partnership is expected to elevate the standards of children’s fashion in China, offering more stylish and appealing products that keep the market at the forefront of global trends.