"Baby beans bite" clothing baby also "tide"
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When many apparel businesses look at the city adult men and women who do not know there is another piece of apparel market quietly mature, that is known as the "apparel industry last piece of cake," the children's clothing market. This is strange, the same is the apparel industry, why children's clothing market is now gradually rising? A little analysis we will find that "60,70 after" parents, because of the experience of the country "Cultural Revolution", "reform and opening up" and other turmoil process, so the concept of consumption tend to be conservative, which also has a direct impact on their children Consumption, is still based on conservative. However, the current 80-year-old population is not the same. After 1980, this generation has not experienced any turmoil and lack of material life. Therefore, their consumption concepts are relatively avant-garde, and their pursuit of quality of life is relatively high. In 2011, the number of people who become parents after 80 is increasing substantially year by year. How can they not work hard on their babies? Baby beans Mr. Ding Yuan and CSCU staff photo is precisely this point, mainly to children's wear "Baby beans bite" clothing, just in time raised the banner of the brand. Think of the whole of China there are 380 million children, Mr. Yuan, head of "baby bean bites" feel the children's clothing market has a bright future, but also very practical said: when the market is saturated, just as the current women's wear, it is difficult to have New breakthrough, and children's wear "golden scene" only in the next 3-5 years. So how to ensure that they can seize the initiative, not be out of the market? The fundamental solution is to take the brand line, the tree industry benchmark. Mr. Ouyang Guangyao, Executive Director of China Southern Garment Industry Federation, said: The first to enter a category of enterprises can effectively seize the initiative, then the ability to grasp the advantages of preconceived, it is to seize the category of customers in the mental resources; in the customer's mind In the establishment of high-end, good brand image is the focus of the business should focus on the next few years, the brand-conscious children's wear businesses promising.