How Will Liubian Co. Make Use of B2B Platform Ingeniously

By 2010, China’s e-commerce has a history of more than a decade. From the discussion on the “Mouse and Cement” directionality in 2000, Baidu, Alibaba, Tencent, and other companies will be overshadowed in 2010. It is an ice and two heavy days. Until now, e-commerce has become an integral part of the business and life of Chinese companies and consumers. The proportion of transaction volume in China’s total consumption has grown from zero to 5%, which has a significant effect on China’s GDP. The original situation. In the e-commerce landscape, B2B is the largest part of the transaction volume. According to the report of iResearch, only in the third quarter of 2010, China’s B2B e-commerce market revenue reached 2.51 billion yuan, an increase of 46.6% year-on-year, and a growth of 3.6 times from the previous quarter. %. This shows that the awareness of Chinese small and medium-sized enterprises in using e-commerce has been greatly improved, and their reliance on the B2B platform has become increasingly apparent. In particular, the Liubian industry, which mainly relies on exports, must rely on the e-commerce B2B platform to become bigger and stronger. So how can we do e-commerce?

Before and after the SMEs were all traditional sales models, such as playing strange phones, strange visits, etc., many times are eating closed doors and can not find potential customers, this is not only a waste of human and financial resources. What's more, it is a waste of time. Many potential customers are wasted, employees’ business is not raised, and companies’ money is wasted. At the management level, it is even more confusing, especially when it comes to domestic business trips. The Shan Gao Emperor is far from being well managed.

With the development of informationization and the popularization of networks, the management of enterprises must also advance toward informationization. When it comes to management, the management of an enterprise should be divided into two parts. One part is the management outside the company, like the development, expansion, and maintenance of the market. The other part is the internal management of the company, including the management of employees, products, corporate culture, and systems.

Speaking first from external management, the external part is nothing more than a part of the market. If the company does not survive without sales, then how can we expand the market very well? This requires a good investigation of the market, and it must be used in a good manner. Companies can use their e-commerce platform to understand where the potential customers are located and focus on those products. For example, we are buying a washing machine. For different regions, the North is more concerned about the size of the washing machine when washing clothes, dehydration function, and emphasis on large pieces of clothing. In addition, various aspects of water quality are different from the description of various indicators such as adding laundry. In the South, clothes are more apt to rinse, and the water quality is softer. The use of detergent is not great. Therefore, it is necessary to have a difference in the marketing management of the company. It is necessary for the company to correctly locate the different interests of different times.

In terms of personnel management, when SMEs treat customers, they must effectively take down the market after they have seen the market, and they must plan and plan out reasonable solutions. In the company's self-marketing process, the customer's attention is measured from the traffic of their own website, and the main keywords are located, which can be promoted on their own websites. This is the company's own website marketing, there is a business that wants to use a large portal site to promote. To understand that customers are more concerned about the portal, more concerned about those products, after the correct positioning, assign a reasonable plan to advertise.

For some industries, you can also promote yourself with the help of some exhibitions. This is also a good method. Take the Liubian industry for example, every trade fair will be attended by Liubian companies. With the help of industry websites to promote themselves, many Liubian companies have also joined the Chinese weaving crafts network, allowing more foreign customers to understand the company. In short, companies do e-commerce to consider issues from the user's point of view, to look for attention, so that companies can become bigger and stronger.