Shu Lang participated in the 2011 China Clothing & Accessories Fair (CHIC)

CHIC Exhibition is hailed as the largest international exhibition in China's garment industry. At that time, many well-known domestic and foreign brands gathered in Beijing to learn from each other and develop together. CHIC is indispensable to the development of China's clothing brands. It has really promoted the restructuring and integration of the apparel industry and prompted some entrepreneurs and consumers to have brand awareness. At the same time, through this platform has also made it possible for foreign companies to understand the development of Chinese garment companies. In recent years, the trend of market segmentation and convergence has become more apparent. The impact of foreign brands on the domestic market has stimulated the transformation and transformation of local companies. The exhibition is not only a display of self-worth, but also an opportunity to understand the development process of the world's textile and garment industry. It is possible to ponder the profound connotation of "innovation is the soul of the industry and brand development" in the exchange. At this exhibition, Shu Lang will have more exchanges and interactions with the industry to promote the continuous development and expansion of enterprises.
Ten years of experience in casting brand, a decade of quality and brilliant. Shulang design has been gradually diversified, possessing design features such as “exquisite”, “elegant”, “mature”, and “colorful”, closely following the trend of consumer upgrades and consumer diversification presented by the consumer demand market in the textile and apparel industry, with innovations. Upgrade to grasp the historical opportunities.
At the 2010 Expo, Shu Lang's first "experience-style" joining mode and "low-carbon environmental protection" booth exhibited the three women's brands "Shu Lang", "Mei Zhiteng" and "GOGIRL". In 2011, Shulang will present the seven new brands of "Masterpiece", "Lian Ni", "Lei Duo Duom", "Drunk Drunk", "GOGIRL Children's Wear", "Feng Song Song" and "ANGEL IN US". A glamorous fashion brand cluster show.

At this exhibition, Shulang actively innovated and adjusted its product display model, and implemented the concept of "low-carbon and environmental protection" in the end. Shu Lang design team devoted themselves to the theme of “Discovering the essence and innovating fashion”. Ingeniously adopting recyclable and environmental-friendly decorative materials, the “tube” original imagery is used as a carrier to display different styles of products and divide time and space. As a new form of display of its major new products, "tube" sees its promise, showing the Smart Space of design thinking of Shu Lang and setting off the quality and value of the clothing itself.

As one of the representatives of the national independent brand of "Made in China" quality women's clothing, Shu Lang has been devoted to the excavation of "clothing" for many years. "To create a successful brand, the company is more important from the perspective of expanding domestic demand and adjusting. Industry structure, resource conservation and environmental protection, enhancement of independent innovation capabilities, and strengthening of corporate culture construction, etc. are carried out simultaneously.Brand is the accumulation of culture, a successful brand must stand the test of time, Shulang brand is gradually upgrading. Instead of suddenly upgrading, each season will give consumers a brighter feeling every season, let Shu Lang's fixed consumer groups come to feel Shu Lang's development and upgrade, let everyone be surprised and be respected. Not only a single brand is valued. The multi-brand strategy can give consumers a brand new vision, allowing them to re-examine and improve their own lifestyles.Whenever they see the upgrading of old brands, the creation of new brands is recognized by the market, and they are loved by consumers. It is also very glorious and gratifying for the creator himself."

"Low-carbon environmental protection" has become the main theme of China's economic development in the future. It is also the consensus of globalization. Shulang fully implements the concept of low-carbon environmental protection in the actual actions of corporate participation, actively fulfills the social responsibilities for sustainable development, and guides. Enterprise and product transformation, do a good job in the industry pioneer model, promote the simultaneous integration of the apparel industry chain fashion innovation and technology innovation, and into the "Shu Lang, sunshine, health" corporate culture, affecting the social fashion lifestyle.

The pavilion design embodies the concept of life and brand origin, symbolizes the forging of Shulang fashion brand cluster, "'respect the tradition and create the future' is Shulang people's ten years of development concept, the derivatives of the company's own brand can not stand still. It is necessary to strengthen internal and external communication in the industry, learn advanced, strengthen the humanities construction of the enterprise, continuously integrate the innovative ideas of propaganda and advocacy into the corporate culture, effectively achieve simultaneous integration, enhance the value of the enterprise itself, and realize more social values.” Wu Jianmin, Chairman of Shulang Group , leading all Shulan people to introspection to broaden the road to corporate development.

Shu Lang ten years, based on "clothing", taking "innovation" as its source, while developing women's clothing, respecting the law of brand development, recruiting talented people to enhance the company's innovation, expanding the scale of the company in a timely manner, forging and consolidating the company's Design, marketing, logistics, and other models, with "more" system "fine", "fine" wins "wide."

In 2011, Shulang will continue to develop a multi-brand strategy, educate people through culture, use brand legends to create a diversified brand style, expand consumer groups, and focus on the internal strength of the brand to provide consumers with more extensive clothing space. . 2011CHIC exhibition, Shu Lang will lead the audience in-depth interpretation of "Shi Shang" connotation, experience the origin of fashion and ideals, to surpass as a driving force to boost corporate progress, brand heritage, and inject fresh elements into the Chinese garment industry.