This year, the United States will increase the consumption of Easter clothing and other commodities.

The business club reported on April 8th that the arrival of Easter in the United States this year was the latest since 1943. However, the late holidays did not appear to have affected the eagerness of consumers to spend money on decorations, food and even spring clothes. .

According to the 2011 National Consumer Intentions and Action Survey conducted by the National Retail Federation (NRF) (completed by BIGresearch), consumers’ average spending is expected to be US$131.04 (all goods, from candy to clothing), which is higher than last year’s US$118.60. , but not yet reach the level before the recession. The total expenditure on Easter-related merchandise is expected to reach US$14.6 billion.

Many Americans will use retailers' spring sales opportunities to purchase new clothes for the whole family. The average purchase of colorful new clothes was 21.51 U.S. dollars, higher than last year's 19.30 U.S. dollars, and total sales were 2.4 billion U.S. dollars. In addition, consumers will consume an average of $9.02 in buying flowers, spend an average of $8 on decorations, and spend an average of $6.79 on greeting cards. The children are looking forward to Bunny's visit to Easter Bunny this year, with an average gift cost of $19.89 and a total of $2.2 billion.

The most popular Easter gift purchase locations this year are department stores (36.6%) and discount stores (62.6%), although flowers, jewelry and electronic goods stores will also share (22.4%) trading volume. Other stores had sales shares of apparel stores (8.1%), online sales (14.8%), and sales through catalogues (3.5%).

The survey also found that the largest consumer of Easter will be the 25-34 age group ($173.41 vs. $136.79 last year) and 18-24 year olds ($145.12 versus $125.85 last year). The average population of 35-44 years old consumes $138.55, followed by people aged 45-54, with an average consumption of $122.15, and an average of $113.32 for people aged 55-64.