Can 5000 words write the challenges and breakthroughs of “finished curtains”?

According to industry analysts, the future fabric industry will develop in two directions: on the one hand, high-end customization. On the other hand, it is to take the mass consumption route, develop finished curtains, and make curtains from durable consumer goods into fast-moving consumer goods.

The "high-end customization" method has been in existence for a long time, and the concept of "finished curtain" needs further exploration. Then, what challenges will be encountered in enterprises and platforms that are walking on or preparing to enter the "finished curtains", and what breakthroughs will there be?

Challenge: the standard is difficult to unify, the channel is single, the development of finished curtain is not easy

The operation of the finished curtain mode faces some resistance inside and outside the industry. The biggest resistance at the moment is still from within the industry. The industry standard of finished curtains is difficult to unify, and it is difficult to connect with the industry-related parties, which makes it difficult for people to understand and integrate into the finished curtain mode.

Bu Die Xuan: Shipment speed is more critical

The biggest problem is the quality of the control, harmonization of standards and speed of the ship, where the ship speed is more critical, more workers a waste, and less shipping speed will be affected. Therefore, it is very important to improve the utilization rate of workers reasonably.

Curtain to the home: a single channel can not meet the sales breakthrough of the finished curtain in the market

The finished curtain is a customized large-scale output, which can be divided into finished curtains and customized finished curtains that can be directly sold. The requirements for standardized process production are higher in operation. Different levels of consumers have different demand for curtains. High-end consumers tend to customize curtains, while the demand for curtains in the low-end consumer groups is still at the level just needed, and a single channel cannot satisfy the sales of finished curtains in the market. Breakthrough, only the depth combined with "online and offline integration", the two-line complementarity can break through the narrow path of the "finished curtain" in operation, and make up for the blank period of finished curtains in the market.

Kim Min: The biggest resistance comes from inside the industry.

The operation of the finished curtain mode faces some resistance inside and outside the industry. The biggest resistance at the moment still comes from within the industry: many of the peers operate according to their traditional experiences, and they are interested in the finished curtain model, or they are willing to understand and integrate into the finished curtain mode, but the industry standards for finished curtains are difficult to unify, and industry-related It is difficult for all parties to connect, and after many encounters with problem orders, it leads to a cold of passion. In contrast, outside the industry, such as "policy of the policy" and "consumer awareness", although they are also very important, but in the current less than the challenges within the industry.

Xiaoxuan Window: Big data-based production standardization and modular customization are challenges

I believe that the biggest challenge in the operation of finished curtains is the production of standardized big data collection and effective analysis and utilization, and the implementation of intelligent production through modular customization.

Such as fish and water; to solve the problem of mass production of personalized customized products

The biggest challenge in the operation of finished products: one is inventory, and the other is how individualized products can be mass-produced. As for the fish, the two problems have been considered very early. After continuous improvement in recent years, we have found a solution. The finished curtains should be better developed in the future. The most important thing is that the quality and delivery date can shorten the production cycle to the maximum extent and guarantee the quality, and provide customers with high quality and low price products.

Hong Jinshan: Lack of industry uniform product implementation standards

The biggest challenge encountered in the operation of finished curtains is that the finished curtain industry is still in its infancy, lacking industry-unified, verifiable product implementation standards, and the implementation of the National Textile Basic Safety Technical Specification GB18401-2010, but many There is no standard for finished curtain enterprises, and the quality of finished products is uneven. It directly leads to chaos in the industry, and ordinary consumers are also deeply affected, which seriously hinders the development of finished curtains. Our company is willing to contribute to the industry's unified standards, only the enterprises engaged in finished curtains, the standard is unified, more outsiders are more willing to accept the finished curtains, then the finished curtains are high-speed and orderly The spring of development.

Breakthrough: channel innovation, standard setting, forming a finished curtain life concept

Lack of industry lack of uniform and effective product standards, the quality of finished curtains will be difficult to control, directly leading to industry chaos, the biggest victims are ordinary consumers. If the standard is unified, people outside the industry are also easy to accept, raising everyone's awareness of the finished curtains, thus promoting the development of the finished curtains. Only when people outside the industry are willing to accept the finished curtains, is the spring of the development of finished curtains, so the standard is crucial!

Budie Xuan:

Standards are not uniform and are not standardized. Everyone does their own work, and they output their own standards. There are a lot of problems in the training of workers and the acceptance of delivery. If the standard is unified, people outside the industry are also easy to accept, raising everyone's awareness of the finished curtains, thus promoting the development of the finished curtains. Only when people outside the industry are willing to accept the finished curtains, is the spring of the development of finished curtains, so the standard is crucial!

The main problem of formulating finished curtain standards is to make it based on the easy understanding of consumers, coupled with the knowledge of the industry, such as the application of high and wide, the application of processing methods, and then the specification of materials, etc. It is a standard problem of processing, stitch spacing and so on.

Curtain home:

Curtains are essential home decoration products. If there is a lack of uniform and effective product standards in the industry, the quality of finished curtains will be difficult to control, which will directly lead to industry chaos, and the biggest victims are ordinary consumers. In particular, the problem of excessive formaldehyde emission is more serious, becoming the number one "invisible killer" for home health.

As the latecomer of the home textile market, finished curtains want to break the pattern of the original curtain brand and seize a considerable share of the market "cake". They must make achievements in the two assessment indicators of tools and methods. Tools are products, and the method is channel. layout. It is difficult to meet the rigid needs of most consumers because of the inconsistency of standards. It is also difficult to standardize the life concept of finished curtains. Its large-scale development and layout in the industry is inseparable from the standardized process flow of the finished curtain in the production and installation process. Finished product standardization that tends to be personalized in standard setting. It is necessary to realize the convenience needs of consumers in terms of price, purchase process, installation, etc., and also tend to be customized to meet the diverse needs of multi-level consumers. The finished curtains have a unified standardization process in terms of production, installation and sales. The concept of finished curtain life in the mind of consumers can be formed to establish a new pattern of professionalism and scale in the industry.

Kim Min:

We believe that the first thing to consider is the adverse impact on consumers. The facts are in front of us. Finished curtains have many advantages over custom curtains. For example, finished curtain orders are faster, error rates are smaller, and consumer satisfaction is even greater. High, and the standard of the finished curtain is not uniform, which directly affects the smoothness of the order and the satisfaction of the consumers. This is far less than the custom curtain mode service, which is why many consumers have not yet accepted the finished curtain, and many An important reason why manufacturers have failed to integrate into the finished curtain mode. It is an inevitable trend for manufacturers to directly provide consumers with finished curtains. How to make consumers get a better experience is directly related to the development of curtain enterprises. We feel that it is necessary to develop the standard of finished curtains, because the development of finished curtain standards will not only make consumers' shopping more convenient, but also make the cooperation of all parties in the industry chain smoother.

To formulate a unified standard, we need to form an industry consensus first. After recognizing the advantages of the finished curtain model, the relevant parties will clearly define the importance of standards. It is necessary to seek the cooperation of relevant industries, such as the construction industry, the door and window industry, and the unification of multiple industry standards, so that the finished curtain mode can be feasible. At present, it is urgent to establish cross-industry and cross-industry cooperation. At the same time, the government and industry associations need to increase their support for standards.

Xiaoxuan window:

We believe that to better develop the standard of finished curtains, it should include the following parts: 1. Standardization of design and matching, 2. Standardization of curtain production; 3. Standardization of measurement and size; 4. Intelligentization of production and processing lines (including standardization of production lines) Digitization).

In order to ensure the smooth development of the standard, the most critical link is to modularize the customized curtains of the current market operation, and to describe and describe the needs of different characters through the collection and analysis of market data, and to standardize the images of these customers. Design and collocation to develop products that meet the different needs of each character's portraits, and sell them around these standardized designs with standardized products! Under this premise, we can promote the standardization and intelligent operation of production and processing!

The smooth development of standards puts forward very high requirements for the collection of big data. Personalized and customized data is designed and personalized by a large amount of data collection and analysis. A large amount of data is supported as a standard production. Really smart manufacturing .

Like a fish:

In order to promote the development of finished curtains, companies need to be regulated with high standards. For example, there are 313 production techniques for fish water, and there are also independent production, installation and sales standards, as well as a standard management system. The company produces it in a unified manner. It does not require local production in the specialty store. Customers can get the finished curtain directly. The company has passed the ISO9001-2008 standard management system certification and 313 production processes are the standards of enterprise production. The craftsmanship and standards of fish water are leading in the industry, which has been unanimously recognized by many consumers including peers.

Hong Jinshan:

My definition of finished curtains is finished style curtains and personalized customization, just like clothing, both finished styles and advanced customization according to individuality. The formulation of the finished curtain standard also needs to be led by the industry association to organize the finished products companies to jointly develop an effective and enforceable finished curtain standard. This standard includes: raw material quality standards, production process and process standards, installation and after-sales service implementation. standard.

Trend: the trend of finished curtains is coming, the singularity is coming

With the continuous improvement of living standards, colorful curtain products have begun to enter thousands of households. However, its long production and installation process and various flaws in the customization process have made consumers annoyed. In order to comply with consumer demand, curtains have also begun to move toward a finished era. An emerging product "finished curtains" came into being. Then, what is the future trend of the curtain industry? The arrival of the finished era of curtains presents a new normal of macroeconomics in the industry. Under the background of more diversified demand, enterprises are looking for breakthrough development of market demand.

Dong Zhenjie, general manager of Hangzhou Muddy Exhibition Service Co., Ltd., said that the home textile curtain industry, two trends in the future development: First, the low-end finished output, that is, the finished curtain (price and promotion advantages), the second is the overall soft, high-end Customization, finished product output, only the perfect combination of the two is the future of the industry.

Different levels of consumers have different needs for curtains. High-end consumers tend to customize curtains, while the demand for curtains in the low-end consumer groups is still at the level just needed. For this part of the consumer, there are often problems in the purchase of curtains: the price difference is custom, the purchase process is cumbersome, the waiting time is long, the installation process is wrong... even when it comes to custom curtains, it is enough for most of the consumption. The person shakes his head and frowns.

Therefore, as long as the curtain market can provide high quality and low price, and meet the fast-paced and modern living needs of urban people, customers will definitely pay for such products. Moreover, as the living standards of Chinese people continue to rise, people's intentions to change the consumption habits of curtains are increasingly moving closer to the international community. More importantly, the popularity of standardized building standards has provided an infinite opportunity for the arrival of the finished curtain era.

Li Wei, director of the curtain-to-home operation center, said that large curtain manufacturers skip the intermediate processing and provide finished curtains directly to consumers, which will be a trend of industry development, and also an active attempt by traditional home textile enterprises to extend the industrial chain and enter the consumer goods market. .

Yang Wei, general manager of Zhejiang Jinluo Fabric Co., Ltd., believes that the model of finished curtains will become the mainstream in the future. When the standards of the industry and the purchasing habits of consumers are keeping pace, buying curtains can really be like buying. The clothes are so simple. From a certain day, we can see the packaged gold curtains in the major shopping malls and supermarkets. Since we recognize this trend, we will inevitably pre-lay and integrate the development model of the finished curtain in the true sense according to the established strategy.

Jiang Jianhong, general manager of Budiexuan, firmly believes that finished curtains are the future development trend, and the proportion will definitely be larger and larger. However, because the size of China's flats is very different, the real finished curtains may be more and more refined after delivery. many.

Xiaoxuan window has also been making positive contributions to the promotion of domestic finished products. Zhou Guoxuan, chairman of Xiaoxuan Window, believes that the private customization of template is the direction of the future development of finished curtains. On the one hand, it is necessary to modularize the design and processing, and another The aspect must also meet the individualized and customized needs of the domestic market.

For example, Yu Qiuyu, director of marketing for fish water, believes that the gap between finished curtains in the domestic market will be larger and larger, and the finished curtains will form several large enterprises, most of which will be eliminated.

Yan Chenglong, the chairman of Hangzhou Jinjinshan Home Furnishing Co., Ltd., said that the next ten years will be a good time for the development of the curtain industry. The spring of curtain customization will come soon. The professional integrated operation company will develop rapidly, and the curtain finished product customization mode will be fast. Rise. Curtain accessories manufacturers will go to pure production enterprises featuring unity and professionalism. Multi-style curtain fabric supply mode and family workshop mode will become more and more difficult to survive in the future.

It is precisely because of the broad market prospects of the finished curtains, and Ding Yi, the manager of Xinxin Home Brands, firmly stated that in 2017, Hexin Home will concentrate on the finished curtain market.

It can be said that the appearance of finished curtains meets the rigid needs of most consumers, and at the same time fills the gap in the long-term Chinese finished curtain market. (Xia Xiaoyun)