2012 Shenzhen Garment Exhibition - Ke Luona women's exclusive interview

From July 8 to July 10, 2012, the twelfth China (Shenzhen) international brand apparel and apparel fair will bloom at the Shenzhen Convention and Exhibition Center as scheduled. Colona brand women to an oversized exhibition area debut this clothing exhibition. Ms. Colona brand women's regional director joined Peng took the time to accept the interview of China Beauty Network reporter.

珂罗娜-corona

China Beauty Network: Peng, I know the brand was founded in 1995, has also gone through 17 years of development history, you can tell us about our company and the company's brand an overview?

Peng total: the development of apparel companies are generally based, the brand is the same Corona, is to start from the wholesale, after three times the expansion, from only a few small factory, and now has become a team of thousands of people, Annual production can reach 5 million. And Corona was registered in 1997.

China Beauty Network: Our company can make such a success now is indeed gratifying, then you introduce us, what the development of our company over the years formed what brand advantage?

Peng total: the first is very persistent, our style has always been to adhere to its own design, of course, add some international fashion elements, the other is management and production, professional technology and sound management system, of course, the most important to our success is the source In our profession.

China Beauty Network: Yes, these are our magic in the market competition! I just visited our exhibition hall and found that the layout of the exhibition hall is very creative and distinctive style. Can you tell us how the design inspiration of the exhibition hall came from? What theme mean?

Peng: We mainly showcase our corporate culture. In the exhibition hall, we put on the old-fashioned sewing machines. From the original tens of dollars to the enterprises that now have hundreds of millions of assets, we can say that our company has been doing business since childhood The big process, in addition, also shows the process from stitch to make a dress.

2012深圳服装展--珂罗娜女装专访

China Beauty Network: I also see this show we show a lot of brand products Corona, these are our company to be launched in the second half of new products do?

Peng: No, the so-called new product is actually a product that can be combined with the fashion trend. At present, the color of our Garona garment is an international fashion color. Originally, Corona has done very well in the primary color hole, but in order to adapt to more Many consumers, with international standards, Colona in the product development process, absorbing the essence of the world's fashion culture, innovation and change.

China Belle Network: I know our brand women is the leading brand of Chinese black and white fashion women's fashion brand, adhering to the innovative, simple, stylish unique design concept, then you can elaborate on our company's brand culture?

Peng: At this point, our design team is worth mentioning that they perfectly blend the black and white elements into the clothes. They are designing a dream to fulfill their dreams. Some people find it hard to give up. Some people have been insisting that our designers are always insisting on the pursuit of black and white fashion.

China Beauty Network: That we Keluona brand women's brand positioning and consumer groups positioning is like?

Peng total: Ke Luo Na target consumer groups positioned in the pursuit of quality life 25-35-year-old woman. They are modern metropolitan women who pursue fashion and individuality. Minimalist, fashion and beauty is their pursuit of the state. This group of people do not care about the rotation of the years, but care about the quality of life and the health of mind. Free, multi-faceted, fickleness is their characteristics; advocating self, publicity personality, enjoy life is the main theme of their lives. Colona tailored to these 25-year-old women 35-year-old fashion and leisure and fashion elegant two major themes to meet the needs of women in different occasions dress needs, fashion-conscious women, whether in work, dating, going out or Participate in the ball and so on, can find the most suitable clothes in Colona.

2012深圳服装展--珂罗娜女装专访

China Beauty Network: I see a lot of people visiting our exhibition pavilion, franklin marshall, that franchisees are the most concerned about what is the problem? We have any feedback on our brand and opinion?

Peng: At 11:00 am this morning, our printed 3,000 albums have glowed. I think this is the concern of some customers.

China Beauty Network: Then you can take this opportunity and we introduce our company's joining policy and some new preferential policies?

Peng: The so-called joining is a cooperation between the two sides, and join the policy is a franchisee can make the brand up plans, so the company will certainly have some supportive programs, such as funding, getting goods.

China Beauty Network: Like to participate in the Shenzhen Garment Fair for our brand did play a very good role in promoting and enhancing our brand awareness, that addition, our brand there any other promotion?

Peng: From 2001 we have been participating in clothing exhibition, this year is the twelfth. A few days ago I was in Hong Kong to participate in clothing week, our company whether it is exhibition or print media, such as magazines, outdoor advertising is a great financial commitment. Cooperation with Baidu, but also cooperation for more than 7-8 years, there is the Internet television media, CCTV can see our ads.

2012深圳服装展--珂罗娜女装专访

China Beauty Network: It seems our promotion methods and channels are very comprehensive! According to our survey of Chinese beauty network statistics, we Keluona brand was very good in the market response, do not know in recent years or longer what is the development of the brand? Can we describe it?

Peng total: We have been toward their own goals set to become the leading brand of women's fashion. This is the motivation for our business development.

China Beauty Network: Thank you, Pengjing Li today to accept our interview, let us have a more in-depth understanding of the brand Ke Luona, here I represent China, we hope you and your team in the clothing show on the successful Success, but also wish Keluona brand in the future development of better and better.

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