Christmas goods sales "winter" how to break

When the financial crisis hit the world in 2008, the Christmas goods industry in our city continued to receive good news such as increased orders and total transaction volume. However, standing on the threshold of the 2012 sales season, in the past three years, Christmas supplies have experienced a drop in the sense that other industries can't feel - orders have become less and less. According to the survey results of the Christmas Goods Industry Association of Yiwu City, this status quo is not related to the factors such as labor and raw materials, except that the industry team is strong and the competition is intensified. It is not difficult to see that this is a labor-intensive industry that is experiencing a "winter". In this sense, only facing the crisis of Christmas orders, accelerating the industry reshuffle, and strengthening the foundation of the industry, the Christmas industry, which is an absolute export-oriented industry, can usher in the spring of foreign trade after the “winter”.

The sadness of the “Christmas Tree” At noon yesterday, on the fourth floor of the International Trade City, a colourful Christmas tree shop decorated with colorful lights. The boss, Zhu Zhijuan, was reading the newspaper carefully. When the reporter came in, she immediately put down the newspaper and smiled. "What foreign trade company is it? Is it looking for goods?"

Zhu Zhijuan’s business space is different from other homes in terms of arrangement and decoration style, so she looks very bright, but she sighs and says, “I don’t know who to look at.” The door was prosperous. After the Spring Festival, Zhu Zhijuan deliberately renovated the store and looked forward to a more prosperous business in the coming year. However, she played a "yawn" in this season. “I was busy pushing off endless orders at this time in previous years. Now I'm busy picking up various orders, and I am afraid that there will be no start in the factory.” Zhu Zhijuan and her husband run a Christmas tree factory with a hundred workers. The cost of a year is approaching. 8 million yuan, so this cold market sent her worried.

"There is an Italian old guest who will come down with an order of one million yuan every year. This year, he will be paid a few tens of thousands of yuan." Zhu Zhijuan paused and said, "I didn't give him anything to do." She did not want to give this old lady production. The reason for the product is that the foreign trade company entrusted by this guest took a picture of the new product in Zhu Zhijuan's shop and produced it elsewhere. Only some old models with transparent prices were still entrusted with processing at her factory.

New products take "patent car"

"This is a Christmas tree that will snow, this year's new style." Baoshan Crafts store has two uniquely shaped Christmas trees in front of the shop. "Always floating white foam particles from the top of the tree, like a snowy scene," said the person in charge, Hu Baoyuan, "This is a patented product." It is said that the product's designers discovered that it was not the snowfall of Christmas at the global level. The snowing Christmas tree just created a snowy atmosphere and sold well.

The Christmas tree is patented, and Christmas balls hanging on the treetops are also patented.

“This is called a painted ball. We have no need to produce Christmas balls with gold powder,” said Lin Chengji, general manager of Yida Eda Crafts Factory. The use of Christmas balls in Christmas items is more extensive. In more than 10 years, the style of Christmas balls has changed most frequently. There are glitter balls Christmas balls, sticker balls and other products. Lin Chengji's introduction of this painted ball adopts a printing process, which saves more than half of manpower compared to the production of other Christmas balls. “This product has been on the market for two months and the order has been placed until the end of July.” Lin Chengji said that there are Russian guests and European, American and African guests.

In the past, Christmas balls were wrapped in gold glitter powder to create a sparkling effect. "The business of Christmas is not good! There are probably dozens of tons of gold powder on the warehouse. In previous years, it was just enough to sell. It never stocked so much." Xu Gengsheng is the owner of Fengcai Flash Material Factory. He produces gold. 40% of the onion powder is sold to the Christmas supplies manufacturing company. Therefore, he judges the inventory of Christmas supplies this year from the inventory of the warehouse.

Xu Gengsheng has not realized that the Christmas ball is moving toward another state of survival. His glitter may no longer wait for the market.

Wanting to sell products to foreign countries after the Spring Festival, Yanghang Arts & Crafts Co., Ltd. Earned several big orders early, allowing the owner Louluhui to feel very down-to-earth and organize production to be more smoothly.

“We have a customer who has placed an order for anti-season sales. We placed an order for us at the end of 2011. In addition, other old customers sent us orders in March of this year,” Lu Louhui said.

Lou Luhui's customers include large supermarkets in Europe and large distributors. Although these customers have large orders and orders are early, Lou Fuli has his concerns. For such customers, not only the price is low, but also an order can account for one-third or more of the company's production capacity. The initiative is in the hands of the other party. Once the other party terminates the cooperation, the company faces great risks. Last year, Lou Luhui and his wife went to Europe to inspect the Christmas market. When they saw the prices of their own products at the European supermarket, they were taken aback: the ex-factory price and the retail price of the product were exactly six to seven times different. The difference between the ex-factory price and the retail price of each tree has been earned by foreign middlemen and retailers, while Chinese companies can only earn a little.

After coming back from Europe, Lou Luhui has always been thinking about it. He also opened a Christmas shop there. If the shop is successful, he can also place orders for his own company. He can no longer wait for foreign Christmas orders, and he can also independently adjust production throughout the year. “The profits of orders made by oneself will certainly be much better, and another will have the flexibility of owning time. Our production arrangements will be very smooth and we will not have to wait for their time.”

Yijin City Christmas Supplies Industry Association Secretary-General Chen Jinlin said: “A lot of companies that we can unite together may be able to open a big supermarket in the United States. Now that there are several companies that have gone to Germany to open a supermarket for Christmas items, this should become the future. One of the trends,” said Chen Jinlin, the development of the industry not only to develop new products, enhance the influence of the entire manufacturing brand, increase the added value of the product, but also pay attention to change the expansion model, expand the channels to make some changes, to avoid with Peer competition.