KHAKI KAKI House Children's Wear Expands Rapidly in the First Half of 2012

Establishing a Brand Terminal with Dots and Faces Since the creation of the KA Qi House brand, the Company has been taking the path of regional branch company management, fully implementing the KAJIA brand children's wear chain model, continuously increasing the core competitiveness of KA Qi Wu and the loyalty of its customers, thereby achieving sustainable operations. the goal of. In the face of increasing product homogeneity, Jiaqiwu explored the path of regional channel construction and single store profit model through the establishment of a direct operating system. While promoting the development of franchising, it also paid attention to the brand polymerization effect of terminal stores. In 2012, it was strong in different regions. Grasping the image project and setting up terminal benchmarks, we have carried out centralized image rectification and upgrading and shop sales management upgrades for terminal outlets, and we have fully built the image project for the benchmarking model of the Katie House. Through the establishment of the Kaki House flagship model shop, the use of corporate image project to create brand highlights, in order to promote the joining of the surrounding market.
The establishment of the benchmarking store has become a good way to promote the development of the Katie House. With the help of role models, it will promote advanced operational management models, practical marketing techniques, and standard store image.
The five business divisions of KA Qi House are equipped with a professional and efficient supervision team. They irregularly supervise and guide the distributors' stores and upgrade and maintain the high degree of unity of the image of franchised chain stores. At present, there are five business divisions in East China, North China, South China, Southwest, and Central China, and more than 30 regional managers, customer service specialists, and regional supervisors have been set up to ensure that each line can be drilled into each region and every month. Stores carry out supervision work. In order to carry out supervision work scientifically and efficiently, the company will send customer service specialists or supervise on-site guidance services from time to time based on changes in the market and the specific conditions of the franchise stores at various times, and there are various service methods for on-site guidance.

Ka Qi House Kids' Vintage Series

Full launch of 360° brand promotion The Katie House spared no effort in brand building and launched a full range of advertisements. This allowed Katie House children's clothing to stand out in the vast children's wear market. Each quarter of the 360-degree advertising strategy, so that every season Katie House product launch immediately lead the children's wear market trends, so that the Katie House brand continues to add value! Each year, the company has targeted publicity strategies such as network promotion, road sign advertising, industry appraisal, industry exhibition, etc., combining corporate hard advertising with soft publicity, combining commercial promotion with public welfare activities, establishing a strong brand image, and increasing brand awareness. Such as: "Guangdong News Channel", "Southern Satellite TV", "Kia Jia Cartoon", "China Garment Network", "China Fashion Brand Network", "China Brand Clothing Network", "Chinese Brand Children's Clothing Network", "China Beauty Network" More than 100 mainstream Chinese media and well-known apparel industry websites such as “China Children’s Wear Brand Network”, “China Affiliate Network” and “Global Affiliate Network” have established long-term strategic partnerships with the company.

Innovation and innovation Establish an elite team
The Katie House team has more than ten years of experience in brand operations, always insisting on the constant integration of brand strategy, optimizing the industrial chain, closely linking design, production and sales, optimizing the operation and management of the five business divisions, and building a brand promotion and terminal. Training, market supervision, product analysis, logistics and distribution of three-dimensional marketing system, to create a regional strong brand. The all-round brand layout has continuously improved the brand's influence.

Under the pre-employment training system, on-the-job training system, and promotion training system, in May 2012, Ka Qi House and Sun Yat-sen University jointly formed the "Kai Chia House Zhongshan University MBA Business Management Training Seminar". Kaqiwu’s management team will conduct comprehensive education in marketing, branding, promotion, human resources, finance, merchandise, marketing, design, development, production, quality control, logistics and distribution, and build a high-quality comprehensive management team. Leading the Katie House brand to develop boldly. In addition, Kaqi House has introduced Sinology in team cultivation, absorbing traditional Chinese culture while learning the Western management and marketing knowledge, and truly “using middle school as a student and Western learning”. Paralleling tradition and innovation, theory and practice In combination, the Katie House sales management team will use the strength of the team and become a first-rate elite team.