Can't hang on a tree to serve foreign companies to break through

Deqing's "building a nest and attracting phoenixes" to carry out the foreign trade to break through the war is affected by the European debt crisis. Chinese foreign trade companies' orders have dropped sharply. Coupled with the slowdown of the domestic economy, the problem of SMEs' "difficult" and "profitable" problems has become increasingly prominent. The traditional industries with concentrated private economy, such as the textile industry and emerging industries such as the photovoltaic industry, are plunged into the “frozen” predicament.

“The total import and export volume in Zhejiang Province in April this year saw its second decline this year.” Deputy Director of Deqing County Bureau of Commerce Shen Zhanming has only just arrived at the post, and he has studied foreign trade companies as the most important work in the near future.

From January to April, according to foreign trade data, Zhejiang's foreign trade import and export growth slowed down significantly. According to customs statistics, in the first four months of this year, the total import and export value of Zhejiang's foreign trade reached US$ 94.83 billion, which was a year-on-year increase of 3.1%, which was lower than the national average growth rate of 2.9 percentage points. The situation is not optimistic.

The reporter learned from the website of the Deqing County Bureau of Commerce that the import and export of Zhejiang's foreign trade increased by 3.1% year-on-year in April, while Deqing's foreign trade import and export increased by 7.9% year-on-year. Although the growth rate of foreign trade in Deqing County has always been higher than that in the province and across the country, Shen Zhanming still has concerns about the next foreign trade situation. "After the Canton Fair that has just ended this year, our merchants have dropped by 15% and turnover has dropped by 8%."

The risk of foreign trade has intensified and credit insurance has become a sure-hearted pill. Deqing County's import and export volume totaled over 660 million yuan in the first four months of the year, a growth rate of nearly 8%, but last year our growth rate was 38.3%, and the export growth rate was 9%, compared to 39.1% last year. , also fell sharply. "Deqing County deputy head Wang Shaohua revealed to reporters.

Falling foreign trade orders is the most direct reason for the decline.

"European debt crisis, the most direct foreign consumer market is shrinking. For example, the foreigner changed clothes one day before, now a set of clothes for three days, clothing sales dropped sharply in foreign countries, so the amount of orders Decline.” Deqing’s apparel export industry accounted for a larger proportion, according to a local clothing company, “the other reason for the decline in orders is that 'Lao Lai’ customers have started to increase.”

“For example, if our goods have already been sent out, and even if we have already sailed at sea, we can notify the other company that it has closed down. The goods of this ship will not be returned retrospectively. To obtain compensation, we must spend a lot of energy to claim, according to other The laws of the country are very expensive for litigation.” This situation does not only occur in one company. “Now some customers in developed countries also have Lao Lai, causing many foreign companies to dare not to expand their foreign trade business.”

In order to reduce risks, local apparel foreign trade companies have to develop new customer channels. “Originally, we have a foreign trade company with five customers at most, and now the order amount is getting less and fewer. We have to expand the number of customers to 50 to make up for the market share. New customers are often cautious, orders are small, and customers have more risks. increase."

High risk is the most important reason for the current binding of foreign trade orders. However, in Deqing, this situation has been effectively eased.

"Each year to encourage these foreign trade companies, we often organize them to conduct free business training, including customs, commodity inspection, export risk assessment, how to prevent trade barriers, etc., to spread knowledge about risk prevention, and to provide risk prevention services."

Wang Shaohua told reporters that at present, most of the foreign trade companies in Deqing have adopted credit insurance to avoid risks. “Over 10 million US dollars in the size of the basic goods of each vote have adopted credit insurance, the company did not dare to accept orders from the original to rest assured It's like eating a fixed pill."

They can fight against the difficulties of foreign trade and cannot hang in a tree. Most of the counties in China are characterized by industrial agglomeration and focus on an industry.

However, the six listed companies such as Sublimation Bayer, Dehua Bunny, Midea Holdings and Zolli Pharmaceutical all came from Deqing and involved in building materials, biomedicine, and real estate. How can a county with only 430,000 people be so inclusive?

“In the early years, we considered the diversification of industrial structure.” Wang Shaohua analyzed.

“The original traditional industry of Deqing is the clothing industry. Foreign trade enterprises that are mainly based on raw materials or OEMs, if an industry does not work, it is bound to affect the whole county. In recent years, we have turned to multi-field exports and cultivated new industries.” Wang Shaohua said that the situation in the apparel industry has deteriorated significantly this year, but it has not affected the economic development of the entire county. Leverage from other industries such as the leisure industry and biomedicine has balanced and stabilized the entire situation.

"Can't hang on a tree." In the past two years, Deqing County has paid increasing attention to the balance of industrial development. “The situation of foreign trade is not optimistic, but not every industry, such as the leisure industry is still growing gratifying.” Wang Shaohua mentioned that Deqing’s Thompson Group invested $20 million in the Indiana state of the United States in 2010 to purchase a local sale. The company has become a “cutting tool” for its entry into the North American market and is also the leader of the Deqing foreign trade industry in recent years.

To develop new markets for these foreign trade industries, the Deqing County government also provoked a big beam. Each year, the Deqing County government organizes related industries to participate in the exhibition. “As soon as we received information on related industries and exhibitions, we organized related enterprises to participate in, for example, the exhibition of electromechanical industry held in Indonesia last year. Individual companies appeared isolated and helpless in many exhibitions, and they reported to exhibit in the “Deqing County, China”. 'The banner is that the company feels hometown's support and the second is a team effect for foreign companies.'

Reasonable industrial layout, preceded by the introduction of investment "cloud computing", "general aviation", "geographical information" these are full of high-tech terms, placed two years ago seems to be far from us. It is hard to imagine that these industries have now taken root in Deqing County.

"In August last year, Microsoft (China) Co., Ltd. and the Deqing County Government signed a signing ceremony for a strategic cooperation agreement and unveiled the project for the Light Bamboo Software Park project. Since then, Microsoft's 'cloud computing' project has settled in Deqing." According to Wang Shaohua, the county governor, investment promotion is a wise job and must have foresight.

“In the past, we invited merchants, first there was a garment factory, next to a machinery factory, and then a piece of land was given to the food factory. But in fact, such a layout is very unreasonable, and the land use needs of different companies are different. So this mixed The layout cannot attract high-quality companies."

"Not based on the state-owned enterprises, but based on the industry." Deqing County investment ideas, let them open up a new path of industrial transformation. "We first built an industrial park, then introduced companies, guided by industry, and introduced a leading company to drive supporting enterprises."

First built a nest, followed by phoenix, Deqing attracted a lot of "Phoenix".

Last May, Zhejiang Geographic Information Industry Park officially settled in Deqing New City. “With the increasing reliance on GPRS global positioning systems, the industry has a production value of 150 billion yuan a year, increasing at a rate of 25% annually and becoming a sunrise industry in Deqing.” Due to the clear positioning of the industrial park, the geographical information industry Related companies have settled in one after another. “At present, 23 companies such as Hangzhou New SuperMap and Zhejiang Tangqin Information Co., Ltd. have signed up.” Deqing County confidence industrial park investment officials revealed. It is understood that in the future, the United Nations Global Geographic Information Forum will regard Zhejiang Geographic Information Industry Park as a permanent site.

Wang Shaohua told reporters that Deqing County is also working hard to build the province's first general aviation industry base. It is estimated that the project investment will reach 10 billion yuan in five years, and annual sales revenue will reach 20 billion yuan. "The total investment of the Blue Sky Science and Technology Project is 5 billion yuan. The project will be located in the Deqing Economic Development Zone. It will be able to annually produce 100 aviation simulators (machines) after it is put into operation, and will be engaged in aviation education, flight driving license training, and simulation technology exhibition. With a total investment of 500 million U.S. dollars, the Tiandixing Holding Group project will be mainly engaged in helicopter manufacturing, aircraft assembly, etc., and is expected to form an annual production capacity of 200 helicopters. In addition, Zhejiang Zhongqing International Aviation Club Co., Ltd. plans to invest 1.3 billion yuan. , To build a general aviation airport in Linhang Industrial Area, Deqing County, mainly engaged in business flights, taxi flights, aircraft escrow, flight driver license training, etc.”

"Under the grim foreign trade situation, we are also looking for new ways to advance the layout." Wang Shaohua said that the introduction of high-tech projects will greatly increase the value of foreign trade import and export.