2021 Harbin Ice and Snow Expo Municipal Government Press Conference Held
The challenging 2020 is about to pass, and the hopeful 2021 is coming. As the city's annual opening exhibition, the "Ice and Snow Expo" sponsored by the municipal government and undertaken by the Municipal Council for the Promotion of International Trade is scheduled to be held at the Harbin International Convention and Exhibition Center from January 3 to 8, 2021, with a duration of 6 days. The exhibition thoroughly implemented General Secretary Jin Ping’s concept of "ice and snow are also invaluable" and the spirit of important instructions of "developing the cold and ice economy". In accordance with the overall deployment of the municipal party committee and With the theme of “Developing the Ice and Snow Economy and Promoting Revitalizationâ€, through the establishment of an economic and trade exchange platform, we will strive to enhance Harbin’s radiation, leadership and influence in the professional fields of international clothing and apparel, ice and snow equipment and equipment, accelerate the high-quality development of the ice and snow industry, and strive to cultivate new The economic growth point has injected strong impetus into the comprehensive revitalization of Harbin in the new era. The main features of this exhibition are as follows: First, focus more on scale and build a new model of " conference +" The ice and snow Expo has a total exhibition area of ​​23,000 square meters, using two exhibition halls A and B of the Harbin International Convention and Exhibition Center, and setting up 1,100 international standard booths, which is nearly double the area of ​​the previous "Cold Expo". The entire exhibition will adopt a combination of "exhibition, discussion, negotiation, performance, and sales", organically linking product production and sales, forum discussions, cooperation exchanges, project docking, press releases and other related activities around the exhibition to form an "exhibition +Project + Landing + Benefit "Complete industrial and economic chain. Second, and more plus outstanding professional, economic themes focused snow Ice and Snow Expo has established special areas for international, ice and snow clothing, ice and snow equipment, ski resort surroundings, ice sculpture tools, winter sports clothing, cold outdoor products, cold food, ice and snow tourism, cold electronic products, ice and snow amusement equipment, ice and snow sports training, etc. Closely focus on the ice and snow industry and the ice and snow economy, and strive to make the exhibition an authoritative release and fashion guide in the ice and snow field. In particular, the "Ice Sculpture Tools Exhibition Area" was added for the first time, and well-known ice sculpture upstream and downstream enterprises such as famous knife sculptures, Songxiao ice sculptures, and Sun Island scenic spots were invited to participate in the exhibition, which further enriched and enriched the content of ice and snow features. Third, highlighting high-end, benchmarking international first-class exhibitions This year's exhibition will actively learn from and benchmark the Shanghai International Import Expo in the organization of exhibitors, thematic event planning, and exhibition design. It integrates the exhibition and exchange of the ice and snow industry, the application of results, the development of professional seminars, and the spread of ice and snow knowledge. . Among the more than 500 participating companies, foreign companies and brands accounted for up to 65%, including the world’s top 500 and domestic top 500 companies, listed companies, domestic and foreign first-line brand industry leaders or well-known companies; a large number of specialty products, innovative technologies, The solution will be presented at the exhibition. In addition, officials from the State Sports General Administration, Canada, Norway and other foreign embassies in China will be invited to attend the exhibition and forums. The internationalization of the exhibition will exceed 20%, the special decoration rate will reach 30%, and the new product plus first exhibition rate will exceed 50%, which will help ice and snow in all directions. The fair is on a higher level. among them: 1. Fortune 500 companies in the world and China include: Anta Group, Greenland Group, COFCO, Nestle China, Bank of China, Decathlon. 2. Listed companies include: Sanfu Outdoor, Pathfinder, Bombardier, North China Pharmaceutical, Yanjing Beer, Harbin Pharmaceutical Group, Uni-President Group, Bosideng. 3. Internationally renowned brands include: Swiss X-bionic, Italian Dennis, Japanese AXE, Dutch sinner, Andorra tugga, French Poma ropeway, Italian PRINOTH (Prenoth), Italian DEMACLENKO (Dimac), Austria AST (Austria) ), Fila, Japanese Disante, British Spandy, Korean Kolon, Canadian Goose, Meng Kelai, Burberry, Fendi, Gucci, Italian Zegna, Italian Kappa, American Spider, Japan Fujia, Korean Official Store , Girard in the UK, bench 1775 winery in Canada, Salud wine in Spain, Vodka in Poland, Nonni Travel in Iceland. 4. Domestic well-known brands include: Shengxiang Ski, Ouyue Ice and Snow, Yoton Air Film, Forest Snow, Wanjufu, Fenlan Snow Motion, Yongyuan Sports, Snow Flying, Black Dragon Skate, BOSOMFRIEND, Dream Snow, Bosideng. 5. Famous ski resorts and ice cities include: Harbin Sunac Snow World, Beidahu Ski Resort, Yabuli Ski Resort, Gansu Yushe Snow Mountain; for ice and snow cities, Zhangjiakou Cultural Tourism Bureau, Yichun Cultural Tourism Bureau, Jixi Cultural, Sports, Radio and Television And Tourism Bureau, Ganzhou District People's Government of Zhangye City, Gansu Province. 6. International and domestic pavilions include: Russia, Ukraine, Moldova, Iceland, Japan, South Korea, France, Poland, Canada and Yulin City, Shaanxi Province. Fourth, focus more on digitization and build a cloud exhibition platform In order to meet the current work needs under the normalization of epidemic prevention and control, the Ice and Snow Expo has innovated its exhibition mode and built a digital cloud platform for the first time to achieve simultaneous online and offline operation and integrated interactive communication. At present, the online platform R&D and design system has been completed, which can realize seven main functions, namely: cloud live broadcast, exhibitors can initiate live broadcast online through the online exhibition platform, and generate live broadcast rooms belonging to each exhibitor; cloud release, exhibitors and Buyers can post their purchase and supply requirements through the online exhibition platform to form a supply chain. Cloud recommendation, the online exhibition platform automatically displays the companies and products that match the viewer through the user’s browsing habits, stay time, and big data. The cloud negotiation, the online exhibition platform provides video calls, voice calls, online negotiations, Message function; cloud signing, according to the needs of different exhibitors, providing online signing services, and realizing the negotiation results; cloud participation, audiences can participate in the whole event online through the online exhibition platform, and comment area interaction; cloud display, exhibition hall, exhibits realization The 360° real scene restoration is synchronized to the cloud. Exhibitors and visitors who are inconvenient to communicate offline can participate in online exhibitions anytime and anywhere through the online exhibition platform and mini programs, and feel the charm of the ice and snow expo without going out. Fifth, more prominent interaction, to achieve effective docking of exhibitions and sales In order to enhance the visitor experience, the public ice and snow carnival will be added to this year's Ice and Snow Expo. The audience can experience the fun of skating, curling and VR skiing at the exhibition site. In addition, there are also activities such as online celebrity live broadcast, procurement matchmaking, new product launch, beauty food appraisal, project signing, video connection, model show, and prize draw, etc., through the "5G + VR" high-tech empowerment The physical exhibition enhances the interaction and experience of the exhibition, so that the exhibition has a combination of exhibition and sales, and a combination of exhibition and sales to activate the on-site atmosphere. Sixth, more prominent radiation, gathering popularity around the city With the goal of covering the "Harbin-Changzhou City Circle" and the "two-hour living circle in the province", various media and media are used to carry out all-angle, matrix and professional promotion. At the same time, according to the needs of the exhibition and the categories of exhibitors, a "one-to-one, point-to-point" approach is adopted, using government channels and extensive invitations to surrounding cities and districts and counties of our city. The number of visitors is expected to exceed previous exhibitions. Seventh, more emphasis on safety, and epidemic prevention measures are in place This exhibition attaches great importance to the prevention and control of the epidemic, and has formulated the epidemic prevention and control work plan and emergency plan in advance to make full preparations to ensure the safety of the exhibition. For example: persons from overseas and high- and medium-risk areas without the permission of the organizing committee are not allowed to participate in the exhibition; real-name registration management is implemented, and all participants of the exhibition must have their own negative nucleic acid test report within 5 days and receive a temperature test on site , With the big data itinerary code and Heilongjiang health code "green code"; participants must wear masks scientifically throughout the process, maintain a safe social distancing, and arrange special staff on-site for visit guidance and safety reminders; the body temperature is found to be higher than 37.3℃ or Persons with symptoms such as fever, dry cough, fatigue, etc. will immediately initiate an emergency emergency plan, and will be guided to a temporary isolation point for isolation and observation by on-site specialized staff. After the on-site medical and health personnel have judged and decided to take corresponding measures such as transfer for medical treatment, if there is no clear diagnosis result Before, no longer enter the exhibition hall; in addition, the exhibition site will also increase inspections, disinfection, disinfection and other measures to ensure that prevention, control and protection work are fully implemented to ensure that there is nothing wrong.
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