Love no quarter to create apparel industry sales growth

Market Research: Costumes boss says business is difficult to do, but sales of Wuhan love without quarter single store exceeded 300,000

Brand discount surging, in the end who can lead the Chinese brand discount in the apparel industry reshuffle the moment, to the heyday. This article can not give you a standard answer, but can give an important reference.

Brand discount from the United States since the open source to have nearly a hundred years of history, across the sea to China only ten years, but its growth rate of just a decade is staggering, more and more discount stores on the streets . From which we can see one: the discount industry is strongly sought after by the market by its own advantages, and secondly, it shows from the side that under the rapid development of the brand discount industry in our country, there is still a lack of a banner of corporate anti-brand discount and a well-known brand with scale effect in China.

Therefore, the terminal stores all sold millions of broken years, individual single shop arrived at 3000000 love without the fame and fortune Pavilion for a time become the focus of the industry, experts point out: brand discount "leading brand" era is approaching, then, whether the season without love Have the strength to become the leader of Chinese brand discount?

Market Research: Costumes boss says business is difficult to do, but sales of Wuhan love without quarter single store exceeded 300,000

During the visit to Wuhan, we visited 33 love-free quarter end stores, which are located in the size of the three blocks in Wuhan City, some in the troubled first-tier neighborhoods, and some densely populated three-lane block in the terminal store, we see the customer shopping passion High, "fashion, affordable, quality" is the largest consumer said adjectives. Check the location of the observation we found that the surrounding area, whether it is the same type of brand-name discount stores or branded apparel stores, are not their opponents, no matter whether the daily sales or traffic without exception, no extra love and no season.

Many clothing store owner shouting business difficult to do, we love the season but felt the enthusiasm of customers shopping, so we are appalled that the garment is off-season, love the highest season without shops can still hold 300000 monthly sales Sales of the lowest volume, in the past July also reached 100,000 yuan in monthly sales.

Industry Analysis: China's only direct-mode business, the end-market brand discount chain.

"Ten years ago we did a brand discount upstream suppliers, with 10 years to establish sales channels, the difficulties can not have imagined" CEO Yang told us: "Now, we first step in the country, with 'Branded management, sales in the form of discount' to do the terminal market, in the absence of a foreign investment agency case, all by the company to establish direct marketing system, a plate to make all the shops to achieve full profit, the annual sales of millions. Shop, the experience We've all experienced the storm; we have all the harvest and experience we have.

Yang always tells us that they have many opportunities to expand their regional territory, for example, a lot of investment. But love no season did not choose to do so. In order to ensure the quality of love-free season, its great ambition: to do the first brand of Chinese women 's discount, as well as the brand name brand industry.

In order to ensure that every quarter of love-free shops are able to generate revenue, love no season before the shop will conduct a lot of market research, the premise of these research is the successful experience of its own terminal system, and even each store sales forecast accurate analysis of historical accuracy Rate of more than 90%. 100 successful experience of the store, the actual end of the market sharpening love season without opening shop in the shop seemed ease.

Brand management, discount model sales, leading the industry's new standards

Change the brand discount store four white floor of the store image, love the season without end stores black paint signs, RED scroll screen, a big sense of full window Hua Yi just like designer boutiques. However, eye-catching 2--4 fold and publicity curtain also told you directly, this is definitely not a panicky high-priced clothing store, but full of desire to go the people first line of the Famous Pavilion. Brand operation carried out in its corner, around the surrounded by the mirror and the big sofa will be transformed into a clothing store Sharon Club, all kinds of beauty in the shuttle during the brand discount models are 3-4 times the store, the price is Only store 2--4 into, a huge contrast even enhance the consumer's desire to buy.

Editor: brother brother to employ the total design of the terminal store for the display design, accurate to what area to display what kind of merchandise can be popular also be able to predict precision; build data statistics center will sell accurate scientific analysis, accurate delivery of goods to the right shop ;

In recent years, love and no season moves frequently, sales and development trend is extremely rapid, overview of China's discount apparel industry has not yet found to compete with the apparel business, the future of China, whether by such an advanced team to control the retail industry in China, Currently love no quarter is expanding its coverage of China, we continue to focus on its corporate dynamics.

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