The discounted shopping price has gone up

Leading word: There is an increase in the price of clothes for sale and then discount or find OEMs to do imitation products. This is the "original price," which the Price Bureau said is the lowest transaction price recorded within the first seven days of this price reduction.

New Year, Spring Festival, Valentine's Day, Festival discounts; rebate, sweepstakes, low discounts, spend more time. Every holiday on the eve of the holiday, SMS messages from shopping malls can be used to detonate the mobile phone. Not only the festival but also the mall one month before the holiday season began to hurry up and launch activities such as “pre-holiday preheating” and “old customer feedback”.

In addition to the holiday season, the festival is also a “carnival day” for many people shopping. The pair of shoes that have long been fancy should be discounted? Was the beautiful red coat last estimated cheap? However, discounted merchandise really cost it? What secrets are there behind?

The original price of the story is more than 700 for a while. More than 900 Xiaowei’s favorite things that have just been paid for at work are lingering on shopping malls during weekends or holiday shopping activities. “Amoy” likes cheap clothes and shoes. “Wages are not high. It can only be bought when it is discounted, and it is economical."

Just in the autumn, she wanted to buy a pair of single shoes. She tried out a pair of nude and ankle boots. The waiter told her that she had a price of 728 yuan. After playing 6 percent off, it was 436 yuan. She felt a bit expensive, and he hesitated for a moment. "My friend said On National Day, it is not anxious to wear it anyway.

During this time, she looked at her several times. The National Day arrived, and she saw a discount of 50% on the same brand in another shopping mall. “Although it was only a difference, but the snack was still comfortable. But the waiter told me this. The pair of shoes broke off at 475 yuan. At that time, I was covered. The more expensive the discount, the more the wait staff said I remember it wrong. The original price was always more than 900 yuan. I have read it several times."

Not only shoes, a while ago, she and her colleagues went to a mall to buy down jackets. The shopping guide displayed a price of 998 yuan for the trial price of a down jacket on a colleague's body. He asked if he could discount, and the shopping guide said, “You can't discount, but the clothes are actually cheaper. The tag price is still more than 1,300 yuan, because the temperature does not fall, sales are not good, the company just adjusted the price, equivalent to a 7.5 fold."

The two stayed, "The price of this tag can be changed easily. We lost the tag but lost it. If they first raised the tag price and then sold it to us, it wouldn't be a bargain. Well!"

During the festive season, the discount is cat-friendly, and Xiaowei finds the same in the quarterly clearance: she bought a sweater in a shopping mall and bought it for $180. When she changed her season, she went to patronize and found that the product was still there. The column is marked with a 50% discount, and the price is 358 yuan. The price for a 50% discount is only one yuan less than what he bought.

Demystifying seasonal discounts, which may be mixed with labeling products girls have this experience: fancy a coat of the United States and the United States, the price can be so high that people daunting, "it is better to wait for the season to buy it, you can save a few hundred."

Ms. Lu Lu is the public, fancy a brand of a wool coat, the original price of 1800 yuan, too expensive to buy, to the season when the 5 fold processing, she was happy, but a closer inspection, she found many details of the coat There is also a difference in the feel of fabrics when they are sold at a regular price. “Is it shopping malls shoddy?”

One Mr. Lin, who has done clothing agency business for many years, told reporters that when the season is closed for clearance, there are indeed some merchants who mix some of the products that are labelled and produced to be sold in genuine products. “One is when the clearance sale is large and the inventory is large. Some unscrupulous agents will, in order to seek higher profits, find some of their best-selling models in local processing plants. If they are accompanied by a tag, they will be sold at a discount of 50%.

Ms. Lu, who runs a garment factory on Zhengshang Road in Zhengzhou, told reporters that the factory occasionally does OEM work for branded clothing. “The Other party took a sample, and we did it. In terms of trousers, some of the high-end garments can cost about 100 yuan. The most expensive material is not more than 150 yuan, but the price of shopping malls must be designed to include the cost of design, promotion, and return rates. Natural value is high."

Mr. Lin said that such OEM clothes actually have a complete industrial chain. Brand clothing is a part of it, and online shops do more. “Order--garment factory processing—tags, packaging bags—sales.”

According to the phone provided by Mr. Lin, the reporter contacted a company that specializes in making clothing tags and bags. A person in charge of the surname Mu said that as long as there are samples, they can copy all brands of tags and bags, and labels on clothes. You can also do it, "If you have a large quantity, you will get a set of tag forty-five cents and a pack of two or so."

Analysis of less than 70% of regular brand goods is basically no profit. Ms. Huang, head of the Merchants Department of Zhengzhou Jinbo Shopping Mall, wrote an account to the reporter. Now the price of the brand's clothing, the better brand is about 4.5%, smaller. Between 3.5 and 3.8 fold. Zhengzhou's current shopping malls generally draw around 20%, taxes and fees plus wages accounted for 6% to 8%, these add up to at least 60% to 75% of the cost, if the business discount is less than 70% off Basically, there is not much profit.

“This is why the brand is not discounted or the discount is low. The shopping malls also use the form of rebate, which is a lower cost, and the second is to keep the purchasing power in the mall, the profit is low, so that customers Buy it," said Ms. Huang.

Mr. Wang, head of a large-scale chain shopping mall in Zhengzhou, said, “In order to compete in the performance of the mall, suppliers are hard-headed to participate. Because the profits are low, many businesses will lose money, which is also a year-end and early-year shopping mall brand replacement more, some good The reason for the temporary retreat of style."

Reminder for discounted shopping needs to be cautious in finding out the pricing of “original” anti-huyou products for a while. Sometimes the more discounted, the more expensive the consumer should be.

The left director of the Zhengzhou Municipal Price Bureau Regulations Department stated that in accordance with Article 7(1) of the “Regulations on Prohibiting Price Fraud”, the “original price” refers to the operator’s trading within seven days before the price reduction. If there is no transaction price in the first seven days, the last transaction price before the current price reduction is the original price.

"Consumers can pay more attention to the price of the product. If allowed, they may ask the waitress to present a recent transaction record, discount it at the most appropriate original price, protect his rights, and if he finds that there is a fraudulent act on the price of the goods, he must pay attention to keeping the evidence and then dial Zhengzhou Municipal Price Bureau Price Advisory Telephone: 12358."

The left director reminded that if there is a problem with the quality of the product, you can call 12315 to find the consumer association. Henan Business Daily reporter Li Lili Qiaqiong