Automotive industry network marketing: 6 kinds of network marketing methods

[China Glass Network] The promotion of the automotive industry network is mainly due to a flexibility, and the combination of various promotion methods can ensure the promotion effect. For example, if a new car is listed, it can use forum word of mouth, media news release, video promotion and other promotion methods. In the promotion, it is a wise choice to adopt different methods for different situations. In order to help everyone better understand the automotive industry network marketing, the author below shares the current six types of online marketing methods used by car dealers.

First, bidding promotion

Bidding promotion is to promote the products and services of enterprises on the search engine (baidu, google) platform by means of keywords. It is a new and mature search engine advertisement that pays by effect. With a small amount of investment, you can bring a large number of customers to the company and effectively increase the sales of the company.

Second, search engine optimization ranking promotion

SEO rankings introduce high-quality traffic to websites through natural results in search engines. If companies want to promote online marketing for a long time, SEO ranking is a good choice. The low-cost, high-reward search engine optimization ranking has been unanimously recognized by everyone.

Third, the news media promotion
The promotion of news media is a common promotion method in the automobile industry. It is also relatively simple to operate. Through the use of online mass media, the advertisement information of car dealers is disseminated by means of news reports, so that more people can pay attention to enterprises and their products. Thereby achieving the purpose of promotion. News media promotion can quickly enhance the corporate brand image. When doing news media promotion, it can be considered from three aspects: one is the online mass media platform's own traffic, the other is the platform search engine performance, and the third is the number of reprinted.

Fourth, forum word of mouth promotion
Car dealers use the forum's popular network communication platform to publish information on products and services of enterprises through text, pictures, videos, etc., so that target customers can more deeply understand the products and services of the company. In the end, it achieves the purpose of corporate brand promotion and corporate awareness.

Fifth, network video promotion

By making some video clips, these video clips will be released to major video websites to help the company's brand and product promotion.

Sixth, portal media advertising

This is generally for powerful dealers, through the purchase of the corresponding advertising space in various portals, to achieve the effect of corporate brand and product promotion.

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