China animation industry big comment: Beni from product winning to the king
At least six years ago, the animation industry has been encouraging and criticized in the forward. On the one hand, as a representative of the cultural and creative industries, the animation industry has always been in a favorable policy environment and market environment. A series of national policies to encourage and support the introduction of the animation industry base, animation festival and various kinds of investment have influx. . . . . . There is no doubt that the animation industry is one of the few gold mine to be exploited today; however, on the other hand, the Chinese animation industry is still exploring the appropriateness of this "gold mine" due to lack of talent, lack of funds and the fragmentation of the industrial chain Method. China animation industry, the development of the status quo? What is the result of this industry in the year? Can we find the "golden key" to open anime gold mine? China's animation industry can break cocoon butterfly? Focus 1: Animation Industry Re-win Policy Support The macroeconomic environment continued to improve On December 2, 2007, Sun Shoushan, deputy director of the General Administration of Press and Publication revealed that on the basis of the eight animation industry bases in Beijing, Shanghai and Anhui, China will further increase the construction of the animation industry base, build an animation industry circle, and enhance Animation Industry International Competitiveness. At the same time, our country will actively support the construction of the national animation industry base integrating multi-functions such as personnel education and training, technology research and development, service, intensive development of leading enterprises, incubation of small and medium-sized enterprises and international economic and technological cooperation. With Beijing, Shanghai, Guangdong, Sichuan, Shandong, Liaoning, Hebei, Anhui eight animation industry base for the center to build animation industry circle, the formation of a healthy functioning of the industrial chain. Since 2004, the policy environment for China's animation industry has continued to improve. On April 20, 2004, the State Administration of Radio, Film and Television printed a number of Opinions on Developing Movie and TV Animation Industry in China, and put forward the development of domestic original animation as the center, promulgating the broadcasting system, increasing the demand for domestic animation, and encouraging the domestic production of cartoon films, meanwhile To import animation to strengthen the standard management. On April 25, 2006, the General Office of the State Council forwards Several Opinions on Promoting the Development of Cartoon Industry in China by the Ministry of Finance and other departments. The policy explicitly put forward starting from the establishment of mechanisms and strengthening policies to strive to make China's animation industry, creative and development and production capacity among the world's anime power and power ranks among the five to 10 years; put forward to establish an inter-ministerial joint conference system to support the development of the animation industry; proposed to increase National financial input, promote the formation of animation industry chain and other initiatives. In the same period, a number of local governments in the country also introduced a number of preferential policies to encourage and support the development of the animation industry based on their local characteristics. Around the animation industry has also developed for the animation industry in the region's development plan. Beijing, the relevant departments put forward "strive to create an international first-class animation industry center", the future of Beijing animation and games industry will maintain an annual growth rate of 50%; Shanghai, choose to join the Jiangsu and other places to form the Yangtze River Delta animation heavy land, and the establishment of animation property rights trading center; Shenzhen proposed to become an important processing base for the animation industry in the world. Fuzhou, drawing on Taiwan's industrial experience and relying on the advantages of Fuzhou Software Park, created the "Haixi" animation corridor. Shijiazhuang, with a total investment of 7.2 million yuan, was used to make the animation industry bigger and stronger , Investment in the completion of the animation industry park; Shenyang, animation industry base in September this year, officially linked to the "national animation and creative industries development base" brand; Shandong, national animation and creative industries base - personnel training and R & D base on December 5 has just unveiled; Hangzhou, December 15, Hangzhou Economic and Technological Development Zone Media Cultural and Creative Industry Park was officially opened, the park plans to be built into a domestic first-class, with international standards of creative industries and talent gathering high ground for the development of animation industry in Hangzhou services. . . . . . As one of the key industries to be listed by the state during the 11th Five-Year Plan period, the state and local governments have implemented a series of policies to encourage and support the development of the animation industry, providing a very favorable policy environment for the development of the animation industry. In 2007, the report of the 17th National Congress of the Communist Party of China put forward the idea of ​​"setting off a new upsurge of socialist cultural construction" and placing cultural construction in a more prominent position. The cultural and creative industries represented by animation will undoubtedly have a broader prospect. Focus 2: Winning from the product to the king Macro-environment continues to improve, the animation industry has always been seen as attractive "Blue Ocean", but a confusion has always been placed in front of anime, what exactly determines the survival of the industry? Where is the road? 2007 "animation industry: the business model determines the survival of", "domestic animation seeking mode innovation 2.0 mode of revitalization of the industry", "small-scale operation of large-scale operation to create a new animation industry pattern", "the" off "mode whether the prosperity of domestic animation ? A series of articles on model survival triggered a whole new reflection on the industry's survival of the animation industry. From product winning to the king of the model, in 2007, the animation industry has entered a new phase of development and thinking. At the ICIF held in Beijing International Exhibition Center in November 2007, StarQ, the animation company that launched China's first full 3D animation, has become the focus of attention at the Industry Forum. His "animation 2.0" model and nearly six months of practice have become the focus of the industry. The situation of "chain breaking" existing in China's animation industry has been regarded as a major obstacle to the breakthrough of animation industry. Because there is no complete and effective animation industry chain, the upstream and downstream enterprises in the industry chain are doing their own thing, resulting in disorderly and wasteful resources. The industry has entered a vicious cycle of survival and profitability. How to get through the middle of the industrial chain breaks, the domestic animation business has been a lack of a good solution. In this context, combining the marketing concept of group wisdom in the Web2.0 era, StarQ proposed the animation 2.0 model for the first time in terms of enterprise operations. The animation 2.0 model refers to StarQ as a platform operator with strong capital and market operation strength, forming a competitive value chain system including supplier value chain, enterprise value chain, channel value chain and buyer value chain. 2.0 model to share the principle of sharing resources and benefits, from a company in the market alone, into a cartoon lead a number of companies to join a new pattern. What exactly is the magic weapon to determine the success of China's animation industry? - Business model determines the survival of the industry! Nowadays, under the guidance of a group of enterprises that take StarQ as the vanguard, China's animation industry has come out of a single competitive mode of relying on a single product to win the market. The establishment of a modeled industrialized survival concept will become a turning point in the rise of the animation industry. Focus 3: The new technology brings new opportunities for the rise of the animation industry With the popularity of the Internet and wireless technologies, a new form of animation has emerged rapidly - new media animation. Different from the traditional anime, the new media animation is based on mobile phones and the Internet. It displays the cartoon images' appearances, emoticons and languages ​​through mobile phone games, online games, Flash movies, MSNs and QQs. Compared to the traditional animation, new media animation requires less investment and shorter payback period. A report this year by the domestic research firm Ereli reminds us that the mobile phone animation in China has received unprecedented attention in the state where traditional comic book publishing is stagnant and the film and television animation business model can not be established. Although it is still in its infancy, there are various technical and policy issues. However, mobile animation has received the attention of all parties and operators have shown positive performance. Report from the wireless point of view, from operators such as China Mobile to integrate a large number of animation sites, to take free and paid synchronization strategy, a good payment method can quickly solve the difficulty of charging animation sites, the Chinese national animation industry may be benign acceleration To contribute to the development. Chinese network animation is about to enter the outbreak. While the animation industry opens up new markets, the strategic transformation of telecom operators also usher in new opportunities. The rapid technological innovation in creating a new animation platform, but also become a favorable weapon for the spread of traditional animation. Company: Dongguan City Industrial Co., Ltd. and more than the official website: Crown Pin,Flower Head Pins,Crystal Pin Yiso Jewelry Co., Ltd. , http://www.ywcrown.com
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