Three measures to maintain customers
[China Glass Network] How to use customer management and control strategy to help us better control customers? Under the premise of adhering to the principle of open source and throttling, there are three very effective customer control measures. Cashmere Poncho,Knitted Pattern Poncho,Cashmere Poncho Askimy Textile Co., Ltd. , http://www.nmgpashmina.com
Loyalty return plan
First ask everyone a question: "Do you want a customer to buy 10 times here, or do you want 10 customers to come to you to buy this one?" I think, everyone will choose the former. How can we get this result? I believe that in addition to continuously improving the quality of products or services, companies must also develop a loyalty return plan.
When an employee has worked in your business for a long time, he needs rewards, which is a good return to his loyalty. The same is true for customers. If he is very loyal to you, you must reward him, whether it is material or spiritual, and must be in the name of the company. The more you know how to return, the more loyal you are, the more loyal you are, the easier it is to control. Such as points plan, discount plan, rebate plan and so on. These measures can be used not only individually but also cross-over. You can return once a month, once in a quarter, or once in a year, with only one goal - to maintain customers and increase customer loyalty.
I have a student who, after listening to my course, has a point plan. He gave a card to all customers who bought more than 1,000 yuan in his product, and then gave a certain amount of feedback according to the number of consumption and consumption of the card, such as reward items, giving cash, writing thank-you letters, calling warm calls, etc. . One of the rare things is that every year during the Spring Festival, he personally gives those core customers a happy New Year. Although it is a simple way, but many customers did not expect that they usually buy things, the other party's boss will personally come to visit the New Year, naturally moved. At the same time, this also gave the student a commitment from more customers: he will definitely come again.
This shows how much help the loyalty reward program can bring to your customer control. If those core customers go to the competitor's competitors to buy the product, I estimate that the customer's heart will feel uneasy.
Customer retention plan
Theodore Levent said: "Sale is just a perfect ending to love, and marriage has just begun. Whether marriage is happy depends on how the seller manages the relationship. The quality of marriage determines whether it will continue to cooperate in the future, or Endless disputes or going to divorce."
The society is changing with each passing day, and customers are getting smarter. They become more educated, more confident, and more informed; they have higher expectations for the quality of their products or services. Therefore, companies should pay more attention to old customers while paying attention to new customers, cultivate customer loyalty, and develop long-term friendly cooperative relations with customers.
How to retain customers? How to let customers continue to work with you? First, companies must pay attention to continuous quality service. Only by paying full attention to customers and paying attention to customers can the company establish a long-term friendly cooperative relationship with customers.
Another important way to retain customers is to take personalized services for different customers. For example, if you are now ready to give gifts to customers, should you ask yourself a few questions: Why do you want to give gifts? Who is giving gifts? What gift? When and where? Who is going to send? These are very important because different customers have different preferences.
Improve operational level
How can I make your customers repeat purchases? How can I let him introduce products for you? How to keep customers positive? These all require you to improve your level of operation. On the one hand, improve the standards for your well-being, and make yourself better and better; on the other hand, list the improvement plan in a place where you are not doing well, become a measure and implement it.
To improve the level of operation, companies have a principle that must be adhered to – leading customers, always ahead of customers. Companies must constantly share with customers what you can do for him and how to do better, not what you can't do. Because everyone has the nature of benefiting and avoiding harm. If the products or services provided by the company are very satisfactory to the customer, then the customer will continue to consume and purchase after the previous purchase; otherwise, once the product or service of the enterprise cannot meet the needs of the customer, he will not hesitate. Abandon you and knock you out.
Therefore, enterprises must constantly eliminate themselves and self-denial, and constantly improve the quality of products or services by improving their own operational level. Only in this way can customers retain their hearts.