Ti Leina women's anti-style highlights the design personality
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"Ti Reina" follows a Japanese-European aesthetic, adopting a subtle and understated 'soft open' style. This approach is not only a brand identity strategy but also an anti-style philosophy. Ti Reina embodies a modern, introverted fashion sense—quiet, elegant, and narrative-driven, without unnecessary embellishments. It doesn't shout or make bold statements through strong lines or colors; instead, it emphasizes metaphor and subtlety, highlighting the natural beauty of contemporary women from within.
Targeting urban women aged 28 to 35 who are confident, independent, and self-assured, Ti Reina offers high-quality fabrics sourced from Europe and Japan. The designers use three-dimensional cutting techniques to blend the inner grace and character of women with current fashion trends, creating comfortable, stylish, and refined clothing. The brand is suitable for various occasions such as work, study, social gatherings, evening events, and leisure time.
[Image: Ti Reina]
Joining Ti Reina requires candidates to have a strong brand management mindset, along with the ability to promote and maintain the brand image. Prospective partners should possess independent thinking, clear business vision, and sufficient financial resources. They must also have an established marketing network and a good reputation in the community. A dedicated and trustworthy leadership style is essential, along with high brand loyalty. Additionally, they must be willing to comply with company guidelines, participate in store design, management, and promotional activities, and meet sales targets.
For opening a store, provincial franchise locations must be at least 60 square meters with a frontage of no less than 6 meters. Local franchises require a minimum of 50 square meters, while mall counters need at least 40 square meters. All stores must be decorated according to the company's design and display plans. Failure to meet these standards may result in the rejection of the application. The company will provide design drawings to ensure timely store openings.
[Image: Ti Reina Women's Anti-Style Design Highlights Individuality]