Ti Leina women's anti-style highlights the design personality
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Tilna embraces a Japanese-European aesthetic, opting for a subtle and understated "weak open" style. This approach is not just a branding strategy but also an anti-style philosophy. Tilna represents a modern, introverted fashion sense—quiet, elegant, and narrative-driven, without unnecessary embellishments. It doesn't shout or make bold statements through strong lines or colors; instead, it focuses on metaphor and subtlety, capturing the natural beauty of contemporary women from within.
Targeting urban women aged 28 to 35 who are confident and independent, Tilna offers high-quality fabrics sourced from Europe and Japan. The brand's designers employ three-dimensional cutting techniques to highlight the inner beauty and character of women, blending timeless elegance with current trends. The clothing is designed to be both comfortable and stylish, suitable for various occasions such as work, study, social gatherings, evening events, and leisure time.
Joining Tilna requires a strong brand management mindset, along with the ability to promote and maintain the brand’s image. Potential partners should have clear business ideas, a vision for growth, and sufficient financial resources. A solid marketing network and good public reputation are also essential. Candidates must be committed, trustworthy, and loyal to the brand. They should be willing to follow company guidelines, collaborate on store design, management, and promotional activities, and meet sales targets.
For opening a store, provincial franchise locations must be at least 60 square meters with a frontage of no less than 6 meters. Regular franchise stores need a minimum of 50 square meters, while mall counters require at least 40 square meters. All stores must be decorated according to the company’s design and display plans. Failure to meet these standards may result in the denial of a franchise. The company will provide design drawings to ensure smooth and timely store openings.
Tilna's anti-style approach highlights individuality through unique design, offering a fresh perspective in the fashion world. It’s more than just clothing—it’s a lifestyle choice for those who value simplicity, sophistication, and authenticity.