Disney's arrival in Shanghai has raised concerns for local animation companies. Yesterday, a reporter contacted Guangdong Yuan Yuan Dynamic Cultural Communications Co., Ltd., the producer of "Pleasant Goat and Big Big Wolf." According to the company's publicity department, Shao Haowen, "Pleasant Goat" is currently planning to build its own theme park, with site selection already underway. He said that the future competition will definitely intensify. Shao Haowen noted that the "father of Pleasant Goat," Lu Yongqiang, is currently abroad, but the company remains confident about its position in the market.
Shao Haowen believes that Disney's influence is not something that happened overnight, and its presence in Shanghai will certainly increase competition within the domestic animation industry. However, he admitted that it's still unclear how much of an impact Disney will have. He added that foreign characters like Mickey Mouse and Donald Duck entering the Chinese market could affect the pricing of domestic animation-related products. Despite this, the original motivation behind the company remains strong.
Earlier this year, some media outlets conducted surveys showing that in certain areas, "Pleasant Goat" had become more popular among children than Mickey Mouse and Donald Duck. Building a theme park is part of Lu Yongqiang's long-term vision. The company is currently evaluating the project in detail, focusing on profitability and business models.
According to Shao Haowen, Disney's entry into the Chinese market is a move to capture the market, while "Pleasant Goat" is actively expanding overseas. For example, the show is now being broadcast on MTV Children's Channel across Southeast Asia, covering 17 regions. The company is now aiming for European markets as well.
"If you want to build a theme park, you can't just rely on two cartoon characters," Shao said. The company plans to produce one or two animated series each year, consisting of 60 to 80 episodes, targeting different age groups. They are also working on introducing new movies for various audiences.
It was reported that the company is currently producing two TV versions of their animation, which will be released next year. One is "Cuju Little Heroes," consisting of 120 episodes, and the other is "Seven Sentiations," with 52 episodes. Additionally, a puppet show titled "Three Wishes of Goat and Big Big Wolf" will debut in Guangzhou.
Details regarding the investment amount, size, and funding sources for the theme park were not disclosed by Shao Haowen. However, it is understood that the theme park will include sets from the goat-themed cartoon, game booths, amusement rides, and a family park. The ultimate goal is to create a child-friendly, "Chinese-style Disneyland."
The company has already started site selection in cities like Guangzhou and Dalian. Based on current progress, they plan to open the first theme park in the northern market.
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