Qi Bohui President·CEO Chen Jinbo seeks practical and pragmatic brand development
In the recent "China Pride · Business Legend" Debut and China Pride Debt Report Conference, the "China Pride" series of awards was fully announced. Chen Bobo, President and CEO of Qibohui (China) Co., Ltd., was awarded the “2015 Young Leader in the Industry†and became the first and only selected entrepreneur in the field of youth. His legendary history of solid, long-term and innovative innovation is also included. It is included in "China's Pride · Business Legends". Chen Bobo, President and CEO of Qibohui (China) Co., Ltd. Chen Jinbo, who prefers bright colors and dressed up as a hipster, has subverted the rigorous image of the “business leaders†in his impressions and created his own style. For 28 years, he has led Qibohui to become the leader of the youth footwear industry with his amazing courage and wisdom. He adheres to the business philosophy of “holding on stability, acting cautiously, and never speculatingâ€. He also knows that enterprises cannot grow at a high speed and can continue; he emphasizes the value of the brand and is committed to product development in the field of youth-specific; he also It does not involve industries that are not related to young people, and is determined to make Qibohui the first brand in the global youth industry. Rooted - Ant Spirit, Solid Foundation, Striving for Stability In 1988, several Chen Jinbo brothers began to embark on the road of self-employment. From the very beginning, Chen Jinbo was not willing to be a small workshop. He and several other brothers planned a clear division of labor early, established a basic production process and teamwork mechanism, and this team awareness and management is the foundation for the steady development of Qibohui. For the summary of the entrepreneurial period, Chen Jinbo made an overview with the "ant spirit": "In the early stage of the establishment of the enterprise, it is impossible to achieve it overnight. To achieve greater success, the team must be as cohesive and persevering as the ants, towards a common goal. Step by step and move forward." Brothers' unity and cooperation, scientific and reasonable judgments on the market and industry, doing the right things at the right time; the pursuit of product quality, constantly improving the brand and business model, it is the transformation of Qibohui in several times. The root cause of the expansion period can be "in an invincible position." Confidence, and then attack. In the 1990s, Qibohui transformed into a wholesale sales model in a timely manner and began to build sales channels. Even at that time, Qibo Hui had already tried the “ordering conferenceâ€, a form that is now very common in the footwear industry, which was almost unthinkable at that time. Chen Bobo, President and CEO of Qibohui (China) Co., Ltd. Flying Leap - Sugarcane Positioning Long-term planning to find a new blue sea In the 21st century, the brand era is coming, and the golden decade of high-speed development of shoes and apparel brands has officially opened. At this stage, the seven wave of Hui under the leadership of Chen Jinbo did not follow the trend, and chose the "extensive" staking development path. He predicts predictably that only the precise positioning and the market segmentation are the sustainable development of the brand. As a result, Qibohui conducted a large-scale market research and positioned the target market in the sub-group of young people, thus successfully opening up a new blue ocean market. “What brand positioning to choose is like choosing the part of sugar cane: the sugar cane root near the soil has the most sugar, but it is hard; the part closest to the leaf has the most moisture, but the sweetness is greatly reduced; the middle part is Neutralize the advantages and disadvantages of the first and last paragraphs, the hardness and sweetness is just right. Choosing 'what section of sugar cane' is the same as choosing the market segment and brand positioning. In fact, it is to find the 'best' segment. At that time, Chen Jinbo’s theory of “cane positioning theory†coincided with the “speciality theory of Traun†that was later introduced into China. >>Enter Qibohui Brand Center
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