Mani-Fen underwear unveiled at 2013 Shenzhen National Show brand lingerie show

In the brand's in-depth marketing and communication model, the Huijie Group continues to break through innovations and fully collaborate with global trends organizations to develop simultaneously. In 2013, the Huijie Group once again set a new path for the introduction of social trends in China's fashion and creative industries for the next five years. Design women's underwear. . .
In the brand's in-depth marketing and communication model, the Huijie Group continues to break through innovations and fully collaborate with global trends organizations to develop simultaneously. In 2013, the Huijie Group once again set a new path for the introduction of social trends in China's fashion and creative industries for the next five years. To design women's underwear, we must first understand their appeals and inspirations. This requires the integration of social evolution and consumer performance in different areas: art, fashion and design. The Huijie Group draws its inspiration from three major social trends and strives to meet the needs of every woman.

The exhibition of social trends is divided into three major themes: collective creativity, a new generation that loves art creation and close social connections, games in “collective creativity” – life is the game, fashion is also natural; Ability to feel sexy and enjoyable! This is the main melody of this part of women. They show their extraordinary femininity and temptation without any taboo. Luxurious experiences, sight, hearing, touch, sense of smell, taste, let the five senses get excited and feel the attention of the self. A kind of grateful pleasure arises spontaneously and enters the realm of “luxury experience”.

Huijie Group is keen on charity activities. The company has a dedicated Love Foundation. The purpose of the foundation is to “gather love and repay society”. Apart from giving love to the majority of female consumers, it also devotes its love to education and poverty in poor areas. The students, in addition to emergency response in all kinds of disasters, quickly raised funds, and sent the love of Huijie people to the people most in need.

Manifin is one of the six brands of the Huijie Group. In addition to providing women with quality lingerie products, Mani Fen is also committed to caring for women's health and promoting gender equality. For many years, the Mani-Fen brand has been actively involved in breast health care activities, tailoring “Post-Surgery Underwear and Loving Heart” for women after breast surgery, advocating concern for health, caring for women as their responsibility, and assuming social responsibility with charity. At the same time, the Institute of Underwear Research also designs and develops a series of postoperative products such as bras, vests, swimwear, pajamas, etc. that are suitable for different surgical stages and different surgical designs to achieve a more diversified product structure and more intimate materials. Technology to care for women after breast surgery.

During the 38th of the year, the Mani-Fen brand launched the fashion public-benefit theme of "Love is a power! Love is power". It is intended to continue the public beliefs. The Mani-Fen brand was also awarded the "Annual Women's Development Contribution Award" jointly awarded by the UN Women's Department and Netease in early 2013, in recognition of its contribution to the equality of women. On April 13th, Xiamen Pink Spring Badminton Walk was another act of the Manifen brand on the public welfare road. In a unique and innovative way, it appealed to more people to “caring for women’s health and fuel for love”. In 2013, we will also witness more series of public welfare activities jointly organized by the Mani-Fen brand and various sectors of the community. The promotion of women's "positive energy" will become a continuing topic for women.

In 2013, the Huijie Group will continue to focus on the Mani-Fen brand, launching a series of charity events for women's love, and will also launch more and more positive energy. The Mani-Fen brand will launch a series of public welfare activities from both psychological and physical aspects, such as the “beautiful class” that tells women’s beauty and health, the “trend” of fashion trends, and the breast donation after breast cancer surgery for women. Public welfare activities.

Love is energy. It is on the basis of love that Huijie Group practises corporate social responsibility through practical actions and is committed to bringing beauty and health to more female friends.

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