Several suggestions about the company doing network marketing

[China Glass Network] "Wine is not afraid of small roads", this is the traditional Chinese marketing system often used to describe the words of my products are not afraid of sales, but at this moment we are really afraid that the wine in the path can not be sold. At this moment, not when your products are well done, you can sell well. As a company, you must know propaganda, learn marketing, and collect marketing is a must-have marketing tool in the current Internet era. Companies that specialize in marketing are often able to earn. If you have a pot full, you can only wait for customers in the deep lane, but you will be born. At the moment, most successful companies are also experts and winners in the marketing, so it is a compulsory course for enterprise marketing to use this collection of marketing swords.

As the collection marketing enters 2012, it has gradually become the initial competition. The enterprise collection marketing must keep pace with the times. Since this is an unpredictable era, the products and the Internet are inexhaustible, and the marketing must also follow up in real time. It is said that the soldiers are running water, but there are also iron camps. Here are some suggestions from Liu Minhua for your company's marketing:

1. Collective marketing requires a solid team foundation

Enterprises must do a good job in pooling marketing. First, there must be a professional team. At this moment, many companies have set up marketing departments, and even set up a project team to focus on marketing. This team should have the following equipment settings: a veteran experience and a collection marketing executive who controls the collection of marketing techniques, a website, a designer who is responsible for website operations, a specialist responsible for website operations, an ugly, website design artist, and an update website. Content, collection of compilation materials, commissioners responsible for website optimization and implementation, and data analysts. A professional collection marketing team has perfect marketing planning ability and fulfillment ability, and is an important statute for pooling marketing.

Of course, many companies still have a website to want to do the idea of ​​pooling marketing, and even ask the company's network management to serve as a website to create a slogan, website, and marketing. Liu Minhua does not deny the talents with such skills, but this can not focus on the integration of marketing. Corporate pooling is no longer a problem that cannot be done, but a question of how to do it.

2, the corporate website to create a guide is the only way for enterprises to collect marketing

Whether it is a search engine or a third-party collection platform, this is just to let customers know you, if you want customers to appreciate you, and smoothly convert to sales, to achieve business economic value, which requires the establishment of the company's website platform. Otherwise, even if the marketing is done well, without my own website, it is difficult to establish trust and establish a brilliant contact. Therefore, the corporate website is not the company's brand image, but also the focus of the collection marketing. The effectiveness of the website is important to the brand image, product and service, and customer service. The website is a policy, and all kinds of compilations pursued by various types of marketing are the road of disagreement, leading customers to reach the goal.

3, the website without ranking is not only the extravagant capital, but also the extravagance of China.

Search engines are an important entry point for websites and an important window for users to search for information. How to make your website show the front of the search engine at the moment, and lead users to your website, the production of natural connections is a problem that needs to be solved after a corporate website has been created. Liu Minhua once said that websites that do not rank are not only expensive, but also extravagant. Search engine ranking technology depends on SEO/SEM. If my website is ranked at the front end of the search engine, it is a problem that you have to solve the marketing team. Because there is no traffic, there is no traffic, no traffic, no transactions.

4 , let your information everywhere

For the fledgling website, let customers see you as soon as possible. In addition to monopolizing the search engine, you need to know that you are good at monopolizing third-party platforms. The Internet has grown for 30 years. There are many mature websites at home and abroad. Enterprises can follow the characteristics of products and the customer base to select the appropriate third-party platform to publish information, such as B2B/B2C platform, community website, forum, Weibo, etc. It is also possible to extensively explore the cost of a single dry fire, carry out friendship links, and increase the exposure rate of websites and products.

5, draft a complete program, all data wording

Successfully integrated marketing is based on the initial positioning, specific planning, careful management, and the ability to get the expected end, which is a complex and complex project. This requires immediate regulation and control in all aspects of the marketing, immediate follow-up, data differentiation through the process of the background, incessant differentiation of user steps, adjustment of the program, control of key points, creation, adjustment of propaganda roads, preparation, only after a long time specific Careful management skills to achieve expectations. In this process, data differentiation will be at the juncture.

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