Donghai County will create the world's largest professional crystal market

"East Sea Crystal Jia Tianxia." Crystal, crystal clear, colorful, nature magical creation.

Donghai County has an area of ​​1,500 square kilometers and is rich in crystals and quartz. Its quartz reserves are about 300 million tons, its crystal reserves are about 300,000 tons, its storage capacity accounts for more than 70% of the country's total, and its silicon content is as high as 99.99%. Both its reserves and quality rank The first in the country.

In recent years, Donghai County has focused on promoting the transformation and upgrading of the county's crystal industry. Focusing on the development goal of “the largest crystal professional market in China and the world’s most important crystal trading center”, the Crystal Industry will accelerate the development of “brand agglomeration, sales chain, industrial scale, and service upgrade”. Currently, the county has crystals. There are more than 2,000 processing companies, forming an annual production capacity of 20 million crystal ornaments and 5 million crystal handicrafts. The annual turnover of crystal exceeded 7 billion yuan, with 200,000 people, and there are 6,000 overseas procurement troops who have been running around for years in crystal production sites in Madagascar, Brazil, Pakistan, Vietnam, South Africa, Zambia, Russia and other countries. More than 3,000 online stores specialize in online sales. Crystal, in the East China Sea and the surrounding areas, has created a wealth-rich industrial chain that creates jobs and benefits the general public. The Donghai farmers’ group “washing crystals” also created the only distribution center in China that integrates crystal processing and sales.

On the basis of promoting the transformation and upgrading of the crystal industry, Donghai County strives to build a brand creation platform. Through the establishment of a provincial-level modern service agglomeration area, it invested 120 million yuan to expand the crystal market, ensuring that the crystal market passed the ISO9001 quality management system certification, and “Donghai Crystal” was granted the “National Geographical Mark Protection Product” and the State Administration for Industry and Commerce registered “certificate mark”. In recent years, 3 pieces of crystal products such as “Shi Lai Yun Hao” have been approved, and well-known trademarks of the province, more than 30 pieces of crystal products have been approved, and well-known trademarks and more than 700 pieces of products have been registered in copyright protection. Through the establishment of the “Crystal Capital Business Gift Co., Ltd.” joined by more than 20 processing-scale enterprises, we have strengthened the integration of resources and brands to create the largest crystal chain “sales carrier” in China. Efforts are made to create three platforms for information exchange, R&D and promotion of new technologies and new products, and the cultivation of craftsmen. Through the establishment of online crystal trading market, holding information conferences, exquisite seminars, arts and crafts competitions and other activities to expand the East China Sea crystal exchanges and cooperation channels; through the first session of the East China Sea Crystal Top Ten brand selection activities, the selection of the “good places” and other top ten The crystal brand enhances the influence of the crystal industry in the East China Sea. Through cooperation with the Crystal Arts and Crafts School, it cultivates crystal engraving and design professionals, establishes master workshops, and trains arts and crafts masters of local arts and crafts masters, craft celebrities and researchers to form a talent team. For the crystal industry to provide sustainable development momentum. At present, Donghai Crystal Market has over 30 provincial and municipal masters and celebrities.

Strengthen the advantages of crystal resources and crystal culture. Donghai Crystal Crafts SME Park has invested more than 70 million yuan, and all 15 project subjects have been capped. The crystal culture that is inseparable from the crystal industry has also been demonstrated in the park. The only professional crystal magazine “Donghai Crystal” was successfully established in the country, and the Jiangsu Crystal Culture Research Society was successfully established. It owns more than 50 honorary titles such as National Civilization Market, National Supply and Marketing Cooperative System Top 100 Enterprises, National Top 50 Brand Value Commodity Market, National Jewellery and Jewelry Industry Base, and China Government Business Gift Base. In order to demonstrate the lasting charm of crystal culture, since 1991, Donghai County has successfully held the 11th Crystal Festival, held the 4th Jiangsu Jingcheng Cup Crystal Craft Competition and the 1st China Natural Crystal “Hundred Flowers Award”. The selection and crystal culture development summit forum will integrate cultural and aesthetic concepts into the crystal craftsmanship.

"The goal of modernization, internationalization, branding, scale, and specialization is to create the largest crystal professional market in the world and to have absolute industry status and discourse power in the world of crystal industry." Donghai County Commissioner Xu Jiabao said The next step in the development of the crystal industry said.