Ningbo Peacebird Group "fast fashion" enhances core competitiveness

The just-concluded World Cup in South Africa, which brought a football feast to fans all over the world, also made the manufacturers related to the World Cup products “revelry”. One of them was the Peacebird. “We designed and developed 16 top T-shirts, sweaters, jackets, pants, belts and other clothing accessories around the World Cup theme. We sold more than 100,000 pieces in two months and achieved sales of more than RMB 2.2 million.” Taiping Bird Fashion Women's Design Director Say.

To seize the opportunity of the World Cup, Taiping Bird established the World Cup theme design team as early as two months before the start of the game. It took only 3 days to design and develop 33 individual elements of the World Cup. "We only spent 23 days from design to ordering, production, and delivery to more than 1,500 stores across the country." Zhang Jiangping, president of Taiping Bird Group, told the authors with pride. With a keen sense of "smell", a deep grasp of culture, and an efficient delivery system, the "fast fashion" concept of the bird is reflected in the World Cup opportunity.

As early as in the 1997 financial crisis, the Taiping Bird had switched from processing and manufacturing to virtual management, stripping the original production process, focusing on design and R&D, and completing the first Nirvana in the crisis. In the crisis of 2008, the Peacebird once again became "critical" as an "opportunity", and on the basis of virtual management, it reinvented its own ideas and culture.

In Zhang Jiangping's view, the Peacebirds did not create clothing, but fashion ideas: “Drawing from the wave of fashion trends, extracting its essence and true intentions, and further building a beautiful 'template' for the peace of the bird.”

At present, the design team of more than 130 people of Taiping Bird has more than 100 kinds of new models on the market every week. It designs more than 5,000 models a year, and the design speed is unique to the domestic fashion industry. "Bringing fashion to China, through the first-time design to reduce the time difference between Eastern and Western fashion." The entire process takes only about 20 days from the creation of fashion ideas by the designer to the wearing of clothes to consumers, and domestic competitors need to complete this process for at least two months.

Now Taiping Bird has more than 1,500 stores in China. Through efficient management software, each instruction of the headquarters is communicated to each counter at the first time, and the sales information of each place is fed back to the headquarters almost simultaneously, and then another cycle from design to sales begins. And this seemingly transparent "fast fashion" is precisely the core competitiveness of Pacific.

Nowadays, the competition of clothing is no longer the competition of quality, price and market scale, but the unique product design creativity and efficient distribution system, and this is where "fast fashion" is difficult to duplicate. “Fast fashion has changed the label of the sunset in the traditional clothing industry. In the traditional clothing industry, it has found a new world full of imagination, making culture and ideas into productivity, and turning the garment workshop into a dream factory.” Zhang Jiangping said.

In order to enhance the competitiveness of “Fast Fashion”, recently, Taiping Bird entered Hefeng Creative Square and set up a clothing creative design company to allow the design team to operate independently. “This helps the fashion design team to communicate and learn more extensively, stimulating the designers’ creative inspiration and the collection of creative elements, creating a talent gathering effect and enhancing the value of the brand's creative design.” The Taiping Bird has always been in the training of design talents and input. It is generous.