Li Ning VS Digital Li Ning Who is the official Olympic sponsor?

Recently, Li Ning, China’s largest sporting goods company,’s digital e-commerce website “Digital Li-Ning” announced that in order to celebrate the opening of the 2012 London Olympics, “Digital Li-Ning” will provide clothing sponsorship for many athletes from many countries. . After the news broke out, it caused a strong reaction from all walks of life. Li Ning was thought to be the largest Olympic sponsor of Chinese sports. Unexpectedly, this powerful Chinese sponsor had actually had a name, and “digital Li Ning” was behind the scenes.

Recently, Li Ning, China’s largest sporting goods company,’s digital e-commerce site “Digital Li-Ning” in the United States announced that in order to celebrate the opening of the 2012 London Olympics, “Digital Li Ning” provided costume sponsorship for many athletes from many countries.

After the news broke out, it caused a strong reaction from all walks of life. Li Ning was thought to be the largest Olympic sponsor of Chinese sports. Unexpectedly, this powerful Chinese sponsor had actually had a name, and “digital Li Ning” was behind the scenes.

In this regard, Craig Heisner, vice president of sales for Digital Li Ning, said: “Everyone should be proud of their country during the Olympics, but I hope you don’t forget that we belong to the same international family.”



"Digital Li Ning" Helps London Olympic Sponsor Spanish Team Shoes

According to the staff of “Digital Li-Ning”, during the Olympic Games, they provided sponsorship for shoes and clothing for athletes from many countries, including basketball teams from Spain and Argentina, the American diving team, and the American high jumper Christian Taylor. Jamaican sprinter Asafa Powell, Russian stretcher Yelena Isinbayeva, Spanish basketball player Jose Calderon, and Norwegian javelin Andrea Thorkildsen.

Heisner told reporters: “When selecting these teams and individual athletes, the company’s focus is on their talents and personalities. Regardless of where they come from, they all represent the balance of mind and soul that Li Ning Company respects. The spirit of maximum potential."

At the same time, Heisner also said: "Digital Li Ning" is behind the scenes, but during the Olympics, every Chinese should be proud of their own athletes. So no matter who is a sponsor, people should not forget that we all belong to one big family—China.

According to Hessner, Digital Li-Ning’s products currently include basketball, running, and fitness. All products are sold through the website. Through the Brand eCommerce business model, American consumers’ awareness of the Li-Ning brand is enhanced. Li Ning sports brand was officially presented to consumers in the United States, enhancing American consumers' understanding of the Li Ning brand's sports philosophy and enabling American consumers to experience the comprehensive strength of Li Ning brand products.

Chris Dalton, president of Acquity, the controlling shareholder of Digital Li-Ning, said earlier that the current entry into the U.S. market by national brands is becoming a trend, and digital sales channels can allow brands like Li Ning to exploit the potential of the U.S. market. Minimize risks and bring more diverse choices to consumers in the United States. The independent operation and procurement model that Digital Li Ning will adopt will be purchased from China and then sold to the US market.

In addition, the reporter was informed that the sponsorship of “Digital Li-Ning” was also the first Chinese company to sponsor other teams in the Olympic Games. At the same time, the company is also the only Chinese e-commerce company that has entered the US market so far. At the end of last year, "Digital Li-Ning" was officially launched in the United States.

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