China's footwear export three major constraints

In the face of unfavorable factors such as the rise of foreign trade protectionism and rising raw material costs, China’s export of shoes declined slightly in 2009, and the export restrictions in the future remain relatively high:

First, the traditional export market continues to shrink. As the negative impact of the international financial crisis continues to deepen, consumer spending in Europe and the United States continues to shrink, directly affecting the export of shoes in China. According to statistics, there are more than 10 large-scale footwear retailers internationally. Announced the closure, including Shoe Pavilion, a US footwear chain, FootLocker, a sports shoe brand chain, and other established companies. With the continued decline in external market demand, China's footwear export orders have been significantly reduced.

Second, foreign trade barriers are frequent. With the deteriorating global trade situation, international trade protectionism has risen. On January 27, 2009, Brazil implemented a licensing system for 24 kinds of imported products, including shoes; in March, Peru decided to impose a temporary anti-dumping tax of US$0.31 per pair on textile surface shoes imported from China whose CIF price is lower than US$5.97 per pair; EU extended anti-dumping measures for China's leather shoes for 15 months and imposed anti-dumping duties; May 1, 2009 The European Commission began to implement the "Resolution that requires member states to ensure that products containing the biocide dimethyl fumarate are not to be placed on the market or to sell the product," and strictly prohibits the inclusion of dimethyl fumarate in imported shoes; The European Union has formulated guidelines for the issue of ecological signs for footwear, revised a series of product interpretations, and formulated new guidelines. The strong rise of foreign trade protectionism has severely restricted the export of footwear products in China.

Third, the price advantage has been weakened. China's footwear exports are dominated by middle- and low-end products, lack internationally renowned brands and independent innovation capabilities, and rely mainly on price advantages to compete with similar foreign products. On the one hand, along with raw material prices, freight rates and With rising labor costs, the production costs of domestic companies are getting higher and higher, the profit margin is further compressed, and the cost advantage has been weakened. On the other hand, the exchange rate of *** against the US dollar has remained stable since the second half of 2008, while the same period China’s main footwear export rivals, India, Indonesia, and Brazil, have depreciated significantly against the U.S. dollar. In addition, Vietnam, India, and Romania and other neighboring countries have lower labor cost advantages, and China’s footwear product price competitiveness has been relatively weakened. Nike , Adidas and other multinational giants have announced the reduction of procurement plans in China.