Footwear products become the city's largest export product

Recently, the reporter learned from the Municipal Bureau of Commerce that in the first half of the year, the city’s import and export volume was 1.638 billion U.S. dollars, an increase of 7.94% year-on-year, of which exports were 1,348.87 million U.S. dollars, an increase of 9.21% year-on-year, and the total export volume was in Wenzhou counties (cities). , District) No.2, the growth rate of exports exceeded Wenzhou by an average of 7 percentage points.

Exports top three: footwear, automobile and motorcycle accessories, various types of machinery “It is expected that the annual output of rubber shoes will exceed 4 million pairs this year.” Li Linqing, head of Shuitian Tianjian Shoes Co., Ltd., said that in the first half of the year, the company’s export of rubber shoes increased significantly. , far more than expected, and for the first time into the city's top 30 production-oriented enterprises. Li Linqing said that this year, the company has expanded its production scale and introduced two new production lines. There are now seven production lines. In the first half of the year, six production lines will be opened on average.

It is reported that the situation of Tianjian Shoes is a microcosm of most of the city's export shoe enterprises. According to statistics from the Municipal Bureau of Commerce, in the first half of the year, the city's footwear export situation showed a relatively stable growth, with an export value of approximately US$280 million, an increase of 12.27% over the same period of last year. It exceeded the export volume of automobile and motorcycle accessories and ranked first in the city. export product. In addition, in the first half of the year, exports of automobile and motorcycle accessories and various types of machinery products were approximately 274 million U.S. dollars and 230 million U.S. dollars, respectively, and were the second and third export products of the city.

The relevant person in charge of the Municipal Bureau of Commerce analyzed that, on the one hand, in times of economic downturn, European and American consumers no longer blindly favor luxury goods and instead buy ordinary goods, and as a relatively inexpensive necessities of life, rubber shoes are favored by European and American markets; On the other hand, the hosting of the Olympic Games, the European Cup and other international sports events also indirectly stimulated the sales of rubber shoes.

It is understood that the growth of export of footwear products has also played a certain role in stabilizing the city's exports. According to statistics, in the first half of the year, the city's total export ranks second among Wenzhou counties and urban areas. The gap between Lucheng District, which has the largest total export value, has shrunk from more than 500 million U.S. dollars at the beginning of the year to more than 200 million U.S. dollars, and the export growth rate is higher than the Wenzhou average. The growth rate is 7 percentage points.

Export growth or stepping into the era of moderate growth. “In recent years, our city has actively guided enterprises to optimize the structure of export products, promoted a diversified market strategy, and insisted on consolidating traditional markets and opening up new markets, so that the city’s exports in the first half of the year remained relatively stable. The relevant person in charge of the Municipal Bureau of Commerce said that in the first half of the year, the city maintained a total trade with 160 countries (regions), and emerging markets such as Russia, the UAE, Ukraine, and Brazil have all become the top 10 exporters of the city ( area). In addition, in the first half of the year, the city’s exports to Africa grew by 26.36% year-on-year, accounting for 10.86% of the city's total exports. The growth rate was far higher than the two major markets in Europe and Asia and became the third largest export market.

However, the responsible person also stated that although the city’s export performance in the first half of the year was outstanding, the export situation in the second half of the year was still not optimistic. The factors such as continued weakness in external demand and rising comprehensive costs of export companies still existed, and there was still great pressure to maintain steady growth of foreign trade. . According to calculations, if it is to achieve the goal of increasing exports by 10% for the whole year, the average monthly export volume in the second half of the year must be more than 300 million U.S. dollars, but only 2 months last year reached the export level.

"The city's exports are experiencing a period of rapid growth from over 30% in the era of rapid growth, to a period of moderate growth in growth rates below 30%, and the high-speed growth phase that has continued for more than a decade will end. This return is in line with economic development. The responsible person said that the next step, the Bureau will continue to strengthen the exhibition support efforts to encourage companies to participate in high-quality exhibitions, and actively access to high-quality exhibition information; continue to strengthen the cultivation of e-commerce, and guide enterprises to meet new customers with multiple means and multiple channels Continue to actively guide enterprises to explore emerging markets such as other BRIC member countries, and intensify policies to guide enterprises to optimize product structure.