Shishi "Aoshi wheel" men play brand aggregation effect
Rayon Viscose Satin,Rayon Digital Printed,Rayon Kechaw,Rayon Keqiao Shaoxing Shangda Textile Co., Ltd , https://www.shangdatex.com
Shishi is home to numerous garment manufacturers, many of which hold significant market shares and have extensive sales networks across wide regions. However, Shishi Aoshi Wheel Leisure Men's Co., Ltd. has chosen a different path. The company positions its products in the high-end segment, focusing primarily on the Sichuan region, where brand concentration is particularly strong. According to Bear Xiong, the company’s general manager, the Chinese market is the largest in the world. Even though Aoshi Wheel Men's may not rank among the top brands, he believes that as long as the company can excel in a local area, it can still capture substantial market share within China’s vast apparel industry. Therefore, when companies from other provinces approached them for agency opportunities, they politely declined.
The company has identified common geographical and cultural characteristics among Yunnan, Guizhou, and Sichuan provinces and has tailored its clothing lines specifically for consumers in Chongqing, Sichuan, Yunnan, and Guizhou. During marketing efforts, the company continuously integrates local elements into its designs, adjusting styles, fabrics, colors, and models to better suit regional preferences. Unlike many Shishi apparel companies that focus on economically developed areas due to logistical challenges, Aoshi Wheel has conducted thorough research on the unique market conditions in the southwestern provinces. This includes analyzing consumer behavior, climate, culture, and design trends to create products that truly resonate with local buyers.
Unlike other Shishi-based companies that impose strict marketing guidelines on their agents, Aoshi Wheel grants its agents significant autonomy. For example, Chengdu-based agents are known for investing heavily in local advertising, which has helped raise brand awareness in the region despite the lack of national recognition. Within just three years, Aoshi Wheel’s "Aoshi Lun Men" and "North Apple Slacks" have become strong regional brands in Yun, Gui, Chuan, and Chongqing. Although they lack influence outside this area, for a small business, this level of success is more than enough to ensure steady growth and long-term stability.